ADVERTISING DESIGN

Course Description

Advertising Design focuses on the role of design in an advertising context. It concentrates on advertising strategy based on media and marketing realities. Students will explore specific areas of advertising, including consumer goods, consumer service and public service. Within the scope of the course, the problems of designing graphic material to sell products, services and ideas, the principles of advertising design and their applications, the preparation of roughs and comps and their presentations, a combination of effective, use of illustration, typography and photography for both communication and marketing purposes will be considered. Students are expected to select and focus on specific design in advertising industry.

ADVERTISING DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Knows the anatomy of a letter and classification of typography.(Solo: 2)
2. 02 You can create a new font character and render it in graphics programs.(Solo: 3)
3. 03 Determining letters and typefaces, tracking, alignment, symbolizing and using these concepts in typographic designs.(Solo: 3)
4. 04 To characterize the history of typography, the different press and printing techniques used throughout history.(Solo: 4)
5. 05 Applying paragraphs, single-column, multi-column and modular grids in book and magazine designs.(Solo: 4)
6. 06 To be able to compare a successful or unsuccessful typographic design.(Solo: 4)
7. 07 Ability to define letters, texts, and paragraphs as design elements along with all other media elements.(Solo: 2)

Course Syllabus

Reference Books & Course Materials

1. 01 The Fundamentals of Typography by Gavin Ambrose, Paul Harris, 2006.
2. 02 Typographie A Manual of Design by Emil Ruder, 1977.
3. 03 Advertising Design by Medium A Visual and Verbal Approach by Robyn Blakeman, 2022.
4. 04 Graphic Design Cookbook: Mix + Match Recipes for Faster, Better Layouts

Learning Outcomes

1. L01 Design persuasive advertisements that communicate a clear message. SOLO 5
2. L02 Create visual elements that effectively complement advertising messages. SOLO 5
3. L03 Analyze the relationship between design, message, and target audience SOLO 4
4. L04 Develop a portfolio of advertising designs incorporating learned techniques. SOLO 5

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix