SOCIAL RESPONSIBILITY PROJECTS MANAGEMENT

Course Description

This course is designed to teach students the importance of social responsibility projects and provide opportunity for the students to gain both theoretical and practical skills in designing and implementing social responsibility projects. The students will engage in developing social responsibility projects which contribute to the betterment of society and provide solutions to various problems related to social, cultural, educational, artistic and sporting aspects of the community. This course will require students to work as groups to design campaigns, write a campaign budget, and complete related steps in the realization of their project, which will finally be presented and defended in class.

SOCIAL RESPONSIBILITY PROJECTS MANAGEMENT

Evaluation Tools (Active Term)

Course outcomes

1. 01 Construct a Social Responsibility Campaign.
2. 02 Analyzes practices of corporate social responsibility by focusing on cases from local and global companies.
3. 03 Develop strategy for social responsibility projects and/or campaigns.
4. 04 Conduct SWOT analysis and critically reflect on the outcomes.
5. 05 Develop media planning for the campaign.

Course Syllabus

Reference Books & Course Materials

1. 01 Kotler, P & Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and For Your Cause, John Wiley & Sons, New Jersey.
2. 02 Jeremy Moon. (2014). Corporate Social Responsibility: A Very Short Introduction
3. 03 Chandler, D. (2019). Strategic Corporate Social Responsibility: Sustainable Value Creation. Sage Publications. (5th Ed.)
4. 04 Kotler, P., Hessekiel, D. & Lee, N. (2012). Good Works!: Marketing and Corporate Initiatives that Build a Better World and the Bottom Line

Learning Outcomes

1. L01 Develop a Social Responsibility Campaign. SOLO 5
2. L02 Evaluate practices of corporate social responsibility by focusing on cases from local and global companies. SOLO 5
3. L03 Develop a strategy for social responsibility projects and/or campaigns. SOLO 5
4. L04 Conduct SWOT analysis and critically reflect on the outcomes. SOLO 4
5. L05 Develop media planning for the campaign. SOLO 5

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix