SOCIAL MEDIA APPLICATIONS

Course Description

Within the scope of this course, the students will learn the development of social media as a communications tool, the societal effects of social media, public relations strategies and applications through social media, reputation and crisis management in social media. Students will also gain information on the process of assessment and evaluation in social media and the tools and platforms that can be used for this process. At the end of the semester, the students are expected to be able to explain the process of communication in social media, explain different social media tools and their uses, describe the use of social media in the field of public relations and explain the analysis, assessment and evaluation processes in social media.

SOCIAL MEDIA APPLICATIONS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Funk, T. (2013) Advanced Social Media Marketing. NY: APress
2. 02 Drushel, E. and German, K. (2011) The Ethics of Emerging Media. London: Continuum

Learning Outcomes

1. L01 Apply design principles & perception principles to visuals during content production for the social media platforms. SOLO 3
2. L02 Convert different file formats to each other with appropriate computer software. SOLO 4
3. L03 Evaluate the success in social media platforms via statistical data analysis. SOLO 5
4. L04 Describe the future of the technology and the social media according to their development process. SOLO 5
5. L05 Design coherent alternative page layouts for different social media platforms. SOLO 5

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix