PUBLIC ADDRESS
- Course
- COMM322 - PUBLIC ADDRESS
- Department
- Advertising and Public Relations - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 5
- T+P+L
- 3 + 3 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.
PUBLIC ADDRESS
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Students will summarize how to organize a presentation
- 02 Students will express how to deliver a speech
- 03 Students will describe ethical rules in public speech
- 04 Students will analyze the audience
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the Course |
| Week 2 | Speaking in Public |
| Week 3 | History of Public Speaking |
| Week 4 | Public Speaking and Critical Thinking |
| Week 5 | Ethics and Public Speaking |
| Week 6 | Listening and Critical Thinking |
| Week 7 | Organizing the Speech |
| Week 8 | Midterm exams |
| Week 9 | Selecting a Topic and a Purpose |
| Week 10 | Analyzing the Audience |
| Week 11 | Demographic Audience Analysis & Situational Audience Analysis |
| Week 12 | Speech Delivery |
| Week 13 | The Speaker's Body - Voice |
| Week 14 | The Speaker's Body - Body Language |
| Week 15 | Final Exams |
Reference Books & Course Materials
- 01 Stephan Lucas, The Art of Public Speaking, (11th Ed), 2011
Learning Outcomes
- L01 Explains (4) how a presentation should be organized. SOLO 4
- L02 Explains (4) the important points in delivering an effective speech. SOLO 4
- L03 Describes (3) the ethical rules in public speech. SOLO 3
- L04 Assesses (4) the role of listeners in public speaking and analyzes (4) the audience. SOLO 4
Program Outcomes
- P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
- P02 have technical knowledge necessary for the field of Visual Communication Design
- P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
- P04 S/he visualises imagined things in a coherent structure
- P05 S/he defines the problems related to communication and finds possible solutions for these problems.
- P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
- P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
- P08 S/he designates and manages the requirements and processes of learning.
- P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
- P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
- P11 S/he plans, manages and finishes a media content under time restrictions.
- P12 S/he approaches advanced knowledge and skills from a critical perspective.
- P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
- P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
- P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
- P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |