THEORIES OF MASS COMMUNICATION

Course Description

Theories of Mass Communication course examine major theoretical and research trends in the field of mass communication. It aims to help students to develop awareness and basic understanding of a broad range of theories which direct mass media research as well as to encourage them to make associations between these theories in real world situations. Theories of Mass Communication opens with a discussion of the concepts of communication and theory, moves to an overview of the history of mass communication theory, and progresses to an analysis of various mass communication theories and models, ranging from traditional approaches to more recent critical perspectives.

THEORIES OF MASS COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Identify (2) theories central to the development of media and communication studies.
2. 02 Summarize (4) the arguments of theories key mainstream and critical theories.
3. 03 Compare (4) mainstream and critical media theories.
4. 04 Assess (5) the strengths and limitations of various types of media theories.

Course Syllabus

Reference Books & Course Materials

1. 01 Mass Communication Theory. Foundations, Ferment, and Future. Stanley Baran and D. Davis.
2. 02 Understanding Media Theory, Kevin Williams.
3. 03 Media Today: Mass Communication in a Converging World, Joseph Tudow.
4. 04 Lecturer's notes on moodle

Learning Outcomes

1. L01 Identify (2) theories central to the development of media and communication studies. SOLO 2
2. L02 Explain (4) the historical development of media theories and link this development to historically important societal, political, and technological events or issues. SOLO 4
3. L03 Descrıbe (3) the strengths and limitations of various types of media theories. SOLO 3
4. L04 Analyze media texts using communication theories. SOLO 4

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix