PUBLIC RELATIONS CASE STUDIES

Course Description

The course examines a variety of real-world public relations cases and analyzes how public relations professionals manage different public relations situations in corporate, government and nonprofit organizations. Group discussion of cases in an interactive class atmosphere is essential for this class where each student is expected to have read assigned case material before the class and be prepared to participate actively in case discussions. The course allows the students to utilize their background knowledge gained in previous public relations courses and expand their knowledge by examining several successful and unsuccessful public relations responses to organizational issues, problems, challenges and opportunities.

PUBLIC RELATIONS CASE STUDIES

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Evaluate (5) public relations research, strategies and execution.
2. 02 Identify (2) public relations tactics used in everyday life.
3. 03 Analyze (4) public relations cases and critically reflect their own views.
4. 04 Conduct (3) research and prove skills in writing and presentation.
5. 05 Assess (5) ethical issues in public relations practice.

Course Syllabus

Reference Books & Course Materials

1. 01 Social Media and Crisis Communication. Yan Jin, Lucinda L. Austin. (2022).
2. 02 Applied Public Relations: Cases in Stakeholder Manager, Kathy B. Richardson and Marcie Hinton
3. 03 Public Relations Strategies and Tactics, Wilcox, Dennis L., Glen T. Cameron.
4. 04 Cases in Public Relations Management: The Rise of Social Media and Activism, Patricia Swann.

Learning Outcomes

1. L01 Evaluate (5) public relations research, strategies and execution. SOLO 5
2. L02 Assess (5) public relations tactics used in everyday life. SOLO 5
3. L03 Analyze public relations cases and critically reflect their own views. SOLO 5
4. L04 Conduct (3) research and prove (3) skills in writing and presentation. SOLO 3
5. L05 Assess (5) ethical issues in public relations practice. SOLO 5

Program Outcomes

1. P01 have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
2. P02 have technical knowledge necessary for the field of Visual Communication Design
3. P03 Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
4. P04 S/he visualises imagined things in a coherent structure
5. P05 S/he defines the problems related to communication and finds possible solutions for these problems.
6. P06 S/he has skills to manage a project/work related to Visual Communication Design independently.
7. P07 S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
8. P08 S/he designates and manages the requirements and processes of learning.
9. P09 S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
10. P10 S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
11. P11 S/he plans, manages and finishes a media content under time restrictions.
12. P12 S/he approaches advanced knowledge and skills from a critical perspective.
13. P13 S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
14. P14 S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organisations.
15. P15 S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
16. P16 S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.

Po-Lo Matrix