LUXURY TOURISM

Course Description

The aim of this course is to familiarize the students with luxury codes (specificities) and communication, and to emphasize that luxury marketing is different from the “classic” marketing used for the mass market .This course explains how the luxury business is built on strong branding, targeting a niche market, and assuring the long-term success of these unique goods. Students will understand how luxury travel implies improved product and service quality—for example, visitors choose to stay in luxury hotels because they offer larger rooms, pleasant physical settings, and higher service quality .Students study into the history of luxury to uncover its core and distinguish it from other industries. This course provides an insight into the different luxury markets around the world through focusing on their consumers.

LUXURY TOURISM

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 The Luxury Strategy: Breaking The Rules of Marketing to Build Luxury Brands (dissecting the luxury concept and defining the counter-intuitive rules for luxury marketing), Jean-Noel Kapferer and Vincent Bastien, Sept. 2012 (second edition), ISBN13: 978-0749454777
2. 02 Luxury Travel Advisor
3. 03 Armoni, N. L. E., Ernawati, N. M., & Jendra, I. W. (2018). A Service Perspective of Luxury Tourism. International Journal of Applied Sciences in Tourism and Events, 2(2), 118-124.
4. 04 Correia, A., Kozak, M., & Del Chiappa, G. (2020). Examining the meaning of luxury in tourism: a mixed-method approach. Current Issues in Tourism, 23(8), 952-970.

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. P01 Develops and deepens the current and advanced knowledge in the field based on the qualifications of the master's degree at the level of research and expertise and reaches original definitions that will bring innovation to the field.
2. P02 To have the most advanced knowledge to contribute to the field of Tourism Management
3. P03 Comprehends the interdisciplinary interaction related to the field of Tourism Management; draws original conclusions by using knowledge that requires expertise in analyzing, synthesizing and evaluating new and complex ideas.
4. P04 Has the ability to interpret, analyze, identify problems and propose solutions by using the knowledge acquired in the field in decisions, practices and behaviors.
5. P05 Has the ability to transfer information about Tourism Management to peers.
6. P06 Performs a study independently on subjects requiring expertise in the field of Tourism Management.
7. P07 Takes responsibility in accordance with the objectives of the project as the project director or participant.
8. P08 Determines vision, aim and target for organization / institution.
9. P09 Evaluates the acquired knowledge and skills critically.
10. P10 To be able to lead by considering cultural sensitivities.
11. P11 Develops new ideas and procedures, including research in the field of profession and learning.
12. P12 Willingness to seek innovation
13. P13 Transfers his / her thoughts and suggestions in writing and orally at the level of knowledge and skills acquired in the field of Tourism Management
14. P14 Communicates with those who work in the field of Tourism Management.
15. P15 Has enough awareness about the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
16. P16 Communicates verbally and in writing using at least the European Language Portfolio C1 General Level approved by YÖDAK.
17. P17 Uses computer software, information and communication technologies at the level of data entry and analysis related to Tourism Management.
18. P18 Provides originality and contribution to the studies to be conducted in the field of Tourism Management.
19. P19 Make strategic plan and develop strategy for organization / institution.
20. P20 92/5000 Acts and internalizes business and social ethical values in the Academy and the Professional work
21. P21 Publishes at least one scientific article related to the field of Tourism Management in national / international refereed journals (SSCI indexed).
22. P22 Able to perform an original work that brings innovation to the field of Tourism Management independently.
23. P23 Able to systematically transfer and disseminate his / her original studies related to tourism management in written / oral / visual form by supporting with quantitative / qualitative data.

Po-Lo Matrix

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