DESTINATION DEVELOPMENT AND MANAGEMENT

Course Description

This course provides a summary of resort management and operations. The scope of these industries will be discussed along with the philosophies of successful marketing, management, and development of a resort. This course will introduce students to the operations of modern day resorts, including ski, golf, and gaming resorts. This will include a review of the history of resorts worldwide, and their operations and characteristics. Students will advance acquaintance to the wide range and high level of services and activities expected by resort guests and offered by today’s resorts. It trains students with skills to handle tourists/visitors, host communities, private sector and public sector at various destinations – to enable a destination achieve sustainability and enhance tourist visitor satisfaction.

DESTINATION DEVELOPMENT AND MANAGEMENT

Evaluation Tools (Active Term)

Course outcomes

1. 01 The knowledge of theoretical bases for creating a destination product, the ability to create a product for target segment.
2. 02 The ability to be well informed in the issues concerning strategic destination management.
3. 03 Student learns how to analyse the importance and potential of cultural and historical sights for tourism development
4. 04 Student gains basic orientation in destination management issues to analyse and synthesize
5. 05 Ability to understand business in tourism and its principals and applications and create new ideas
6. 06 Improve their skills at utilizing and processing information

Course Syllabus

Reference Books & Course Materials

1. 01 Wang Y. and Pizzam A., (Eds) (2011). Destination Marketing and Management Theories and Applications. CABI International: UK.
2. 02 Several Academic Articles and Case Studies

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. P01 Develops and deepens the current and advanced knowledge in the field based on the qualifications of the master's degree at the level of research and expertise and reaches original definitions that will bring innovation to the field.
2. P02 To have the most advanced knowledge to contribute to the field of Tourism Management
3. P03 Comprehends the interdisciplinary interaction related to the field of Tourism Management; draws original conclusions by using knowledge that requires expertise in analyzing, synthesizing and evaluating new and complex ideas.
4. P04 Has the ability to interpret, analyze, identify problems and propose solutions by using the knowledge acquired in the field in decisions, practices and behaviors.
5. P05 Has the ability to transfer information about Tourism Management to peers.
6. P06 Performs a study independently on subjects requiring expertise in the field of Tourism Management.
7. P07 Takes responsibility in accordance with the objectives of the project as the project director or participant.
8. P08 Determines vision, aim and target for organization / institution.
9. P09 Evaluates the acquired knowledge and skills critically.
10. P10 To be able to lead by considering cultural sensitivities.
11. P11 Develops new ideas and procedures, including research in the field of profession and learning.
12. P12 Willingness to seek innovation
13. P13 Transfers his / her thoughts and suggestions in writing and orally at the level of knowledge and skills acquired in the field of Tourism Management
14. P14 Communicates with those who work in the field of Tourism Management.
15. P15 Has enough awareness about the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
16. P16 Communicates verbally and in writing using at least the European Language Portfolio C1 General Level approved by YÖDAK.
17. P17 Uses computer software, information and communication technologies at the level of data entry and analysis related to Tourism Management.
18. P18 Provides originality and contribution to the studies to be conducted in the field of Tourism Management.
19. P19 Make strategic plan and develop strategy for organization / institution.
20. P20 92/5000 Acts and internalizes business and social ethical values in the Academy and the Professional work
21. P21 Publishes at least one scientific article related to the field of Tourism Management in national / international refereed journals (SSCI indexed).
22. P22 Able to perform an original work that brings innovation to the field of Tourism Management independently.
23. P23 Able to systematically transfer and disseminate his / her original studies related to tourism management in written / oral / visual form by supporting with quantitative / qualitative data.

Po-Lo Matrix

The PO-LO matrix has not been populated yet.