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Cyprus International University
TR

STRATEGY AND MANAGEMENT IN MARKETING SCIENCE

Course
BUSN604 - STRATEGY AND MANAGEMENT IN MARKETING SCIENCE
Department
Business Administration - English - PhD
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
8
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course examines the classic and current topics and debates in marketing strategy field. The fundamental objective of this course is trying to expose each student to some of the thinking in marketing and in related disciplines like production and operational management, management and organization, finance and accounting from the business perspective. The course aims to enable students to understand the development of marketing thinking as well as discussing the basic theories used to explain marketing phenomena and their application areas. One of the most important contribution of this course to the students is to integrate strategic management theories with marketing theories. The course also address the development of students' ability and skills to critically discuss and evaluate recent published research.

STRATEGY AND MANAGEMENT IN MARKETING SCIENCE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Week Topic
Week 1 Introduction
Week 2 Part 1: Understanding Marketing Management (Chapter 1& 2)
Week 3 Part 1: Understanding Marketing Management (Chapter 1& 2)/Article discussions
Week 4 Part 3: Connecting With Customers (Chapter 5&6&7&8) /Article discussions
Week 5 Part 3: Connecting With Customers (Chapter 5&6&7&8) /Article discussions
Week 6 Part 4:Building Strong Brands (Chapter 9&10&11&12)/ Article discussions
Week 7 Part 4:Building Strong Brands (Chapter 9&10&11&12)/ Article discussio
Week 8 Mid-term week
Week 9 Part 5: Creating Value (Chapter 13&14&15&16)/Article discussions
Week 10 Part 5: Creating Value (Chapter 13&14&15&16)/Article discussions
Week 11 Part 6: Delivering Value (Chapter17) / Article discussions
Week 12 Part 7: Communicating Value/ Article discussions
Week 13 Part 7: Communicating Value/ Article discussions
Week 14 Presentations
Week 15 Presentations

Reference Books & Course Materials

  1. 01 Kotler and Keller. (2016). Marketing Management 15E

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

  1. P01 Develops and deepens the current and advanced knowledge in the field based on the qualifications of the master's degree at the level of research and expertise and reaches original definitions that will bring innovation to the field.
  2. P02 To have the most advanced knowledge to contribute to the field of Tourism Management
  3. P03 Comprehends the interdisciplinary interaction related to the field of Tourism Management; draws original conclusions by using knowledge that requires expertise in analyzing, synthesizing and evaluating new and complex ideas.
  4. P04 Has the ability to interpret, analyze, identify problems and propose solutions by using the knowledge acquired in the field in decisions, practices and behaviors.
  5. P05 Has the ability to transfer information about Tourism Management to peers.
  6. P06 Performs a study independently on subjects requiring expertise in the field of Tourism Management.
  7. P07 Takes responsibility in accordance with the objectives of the project as the project director or participant.
  8. P08 Determines vision, aim and target for organization / institution.
  9. P09 Evaluates the acquired knowledge and skills critically.
  10. P10 To be able to lead by considering cultural sensitivities.
  11. P11 Develops new ideas and procedures, including research in the field of profession and learning.
  12. P12 Willingness to seek innovation
  13. P13 Transfers his / her thoughts and suggestions in writing and orally at the level of knowledge and skills acquired in the field of Tourism Management
  14. P14 Communicates with those who work in the field of Tourism Management.
  15. P15 Has enough awareness about the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
  16. P16 Communicates verbally and in writing using at least the European Language Portfolio C1 General Level approved by YÖDAK.
  17. P17 Uses computer software, information and communication technologies at the level of data entry and analysis related to Tourism Management.
  18. P18 Provides originality and contribution to the studies to be conducted in the field of Tourism Management.
  19. P19 Make strategic plan and develop strategy for organization / institution.
  20. P20 92/5000 Acts and internalizes business and social ethical values in the Academy and the Professional work
  21. P21 Publishes at least one scientific article related to the field of Tourism Management in national / international refereed journals (SSCI indexed).
  22. P22 Able to perform an original work that brings innovation to the field of Tourism Management independently.
  23. P23 Able to systematically transfer and disseminate his / her original studies related to tourism management in written / oral / visual form by supporting with quantitative / qualitative data.

Po-Lo Matrix

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