SALES MANAGEMENT FOR TOURISM AND HOSPITALITY INDUSTRY PRODUCTS

Course Description

This course aims to provide instruction in the strategic and tactical aspects of selling and sales force management in tourism and hospitality operations. The course will help students to understand Basic elements and concepts of hotel sales and marketing. Students will understand the role and organization of sales management in hospitality and tourism industry, learning sales management concepts and processes, learning basic sales skills and processes necessary in tourism and hospitality products sales, and developing the ability to design and build up a sales program and organization. In this course, principles and techniques necessary in a hospitality organization to perform proper service, reflecting the variety of operations in the industry will be provided to students.

SALES MANAGEMENT FOR TOURISM AND HOSPITALITY INDUSTRY PRODUCTS

Evaluation Tools (Active Term)

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Course outcomes

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Course Syllabus

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Reference Books & Course Materials

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Learning Outcomes

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Program Outcomes

1. P01 1. Students will be able to adopt theoretical and practical knowledge in a challenging work environment.
2. P02 2. Students will be able to guide teamwork in intercultural and various international working environments.
3. P03 3. Students will be able to obtain the communicative, conceptual and analytical skills necessary for conflict environments.
4. P04 4. Students will be able to recognize the importance of basic competence to create a competitive advantage and achieve a success on a global scale.
5. P05 5. Students will be able to integrate ethical and social responsible practices that are environmentally friendly and applicable both in business and personal life.
6. P06 6. Students will be able to raise awareness about continuous improvement to increase business performance in professional life.
7. P07 7. Students will be able to adopt and apply critical and strategic thinking together with research capabilities for organizational decisions.
8. P08 8. Students will be able to use and manage the information technologies required for the contemporary business world.
9. P09 9. Students will be able to have a knowledge of, at least, one foreign language at basic level in addition to English.
10. P10 10. Students will be able to acquire effective teamwork skills.

Po-Lo Matrix

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