EVENT TOURISM AND CONFERENCE MANAGEMENT

Course Description

Events and conferences play an essential role in the business, cultural and sporting life of all countries. In recent years an exciting new profession has emerged with conference/events planners and managers organising a diverse range of events, and marketing the great variety of destinations and venues in which they take place. The course instructs students theoretical concepts involved in planning and managing events in scientific and specialized methods. It explains event planning and implementing process that includes selecting the right event, determining event themes, site selection, task and responsibility checklists, organizing committee structures, budgeting and finance, advertising and promotion, and event administration.

EVENT TOURISM AND CONFERENCE MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Synthesize the skills to successfully plan, market and implement a large event as part of a team
2. 02 Apply a variety of sound decision-making, conflict resolution, and problem-solving techniques
3. 03 Professionally and ethically manage an event
4. 04 Apply accounting and financial knowledge to ensure the efficient operation of an event
5. 05 Apply business administration skills

Course Syllabus

Reference Books & Course Materials

1. 01 Shone, A., & Parry, B. (2004). Successful event management: A practical handbook. Cengage Learning EMEA.

Learning Outcomes

1. L01 Synthesize the skills to successfully plan, market and implement a large event as part of a team
2. L02 Apply a variety of sound decision-making, conflict resolution, and problem-solving techniques
3. L03 Professionally and ethically manage an event
4. L04 Apply accounting and financial knowledge to ensure the efficient operation of an event
5. L05 Apply business administration skills

Program Outcomes

1. P01 1. Students will be able to adopt theoretical and practical knowledge in a challenging work environment.
2. P02 2. Students will be able to guide teamwork in intercultural and various international working environments.
3. P03 3. Students will be able to obtain the communicative, conceptual and analytical skills necessary for conflict environments.
4. P04 4. Students will be able to recognize the importance of basic competence to create a competitive advantage and achieve a success on a global scale.
5. P05 5. Students will be able to integrate ethical and social responsible practices that are environmentally friendly and applicable both in business and personal life.
6. P06 6. Students will be able to raise awareness about continuous improvement to increase business performance in professional life.
7. P07 7. Students will be able to adopt and apply critical and strategic thinking together with research capabilities for organizational decisions.
8. P08 8. Students will be able to use and manage the information technologies required for the contemporary business world.
9. P09 9. Students will be able to have a knowledge of, at least, one foreign language at basic level in addition to English.
10. P10 10. Students will be able to acquire effective teamwork skills.

Po-Lo Matrix