TOURISM INFORMATION GUIDE

Course Description

The course offers participants the opportunity to develop the professional, technical, social and administrative skills needed to deliver a high quality tour guiding service for tourists visiting. Tour guides plan and implement tour itineraries groups in many contexts. Guides require the ability to retain facts, figures and folklore and present the information to tourists in an entertaining and interesting way. In this lesson you will learn how to: Understand the structures and profiles of the tourism and hospitality sectors. • Employ a range of communication, information and customer care skills. Manage and conduct tours on behalf of a tour operator/provider or as a self-employed guide. • Implement best safety and environmental practices. • Implement tour management skills and techniques.

TOURISM INFORMATION GUIDE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Operations Management in the Travel Industry (2016) by Peter Robinson, Paul Fallon, Harry Cameron and John Crotts. CABI Publishing.
2. 02 The Business of Travel Agency & Tour Operations Management (2012) by A. K. Bhatia. Sterling Publishers.
3. 03 Tour Operators and Operations: Development, Management & Responsibility (2018) by Jacqueline Holland & David Leslie. CABI Publishing.
4. 04 Tour Guiding: The Ultimate Guide to Theory and Practice (2021) by Cosmos Sracooh & Kwaku Passah Snr. DAkpabli & Associates.

Learning Outcomes

1. L01 Students will be able to demonstrate a comprehensive understanding of the travel industry's structure and the role of tour operators. SOLO 4
2. L02 Students will be able to analyze the key responsibilities and attributes of professional tour guides. SOLO 4
3. L03 Students will be able to develop effective communication and storytelling skills to engage tour participants. SOLO 5
4. L04 Students will be able to apply ethical standards and best practices in tour guiding. SOLO 3
5. L05 Students will be able to design detailed tour itineraries that meet client needs and expectations. SOLO 4
6. L06 Students will be able to identify group dynamics and address challenges during guided tours. SOLO 2
7. L07 Students will be able to recognize cultural sensitivities and incorporate inclusivity in tour guiding practices. SOLO 2
8. L08 Students will be able to evaluate the impact of tour guiding on customer satisfaction and overall travel experiences. SOLO 5

Program Outcomes

1. P01 1. Students will be able to adopt theoretical and practical knowledge in a challenging work environment.
2. P02 2. Students will be able to guide teamwork in intercultural and various international working environments.
3. P03 3. Students will be able to obtain the communicative, conceptual and analytical skills necessary for conflict environments.
4. P04 4. Students will be able to recognize the importance of basic competence to create a competitive advantage and achieve a success on a global scale.
5. P05 5. Students will be able to integrate ethical and social responsible practices that are environmentally friendly and applicable both in business and personal life.
6. P06 6. Students will be able to raise awareness about continuous improvement to increase business performance in professional life.
7. P07 7. Students will be able to adopt and apply critical and strategic thinking together with research capabilities for organizational decisions.
8. P08 8. Students will be able to use and manage the information technologies required for the contemporary business world.
9. P09 9. Students will be able to have a knowledge of, at least, one foreign language at basic level in addition to English.
10. P10 10. Students will be able to acquire effective teamwork skills.

Po-Lo Matrix