INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY

Course Description

Tourism is among the fastest-growing industries globally and serves as a vital source of employment and foreign exchange for many countries. It has emerged as a significant social, cultural, and economic phenomenon. This course aims to provide a comprehensive understanding of the scope and complexity of the tourism industry. Students will explore the various components of tourism, including accommodation, transportation, food and beverage, recreation, and travel services. Current news and case studies will be integrated into the course discussions to provide real-world context. Designed to elucidate and analyze the essential issues within the tourism and hospitality sectors, this course will equip students with the knowledge needed to navigate this dynamic field.

INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY

Evaluation Tools (Active Term)

Course outcomes

1. 01 Describe the basic concepts and conceptual classifications of hospitality and tourism industries.
2. 02 Classify the various forms of accommodation facilities and their structures and competence in distinguishing features of those forms.
3. 03 Categorize to use and interpret accommodation operations and their functions.
4. 04 Clarify the meaning and importance of management information systems for hospitality and tourism industries.
5. 05 Discuss in studying food and beverage operations to be able to find strategic solutions to their problems.
6. 06 Analyse to practices taking place in varoius areas of hospitality industry.

Course Syllabus

Reference Books & Course Materials

1. 01 Tourism: A Modern Synthesis by Stephen J. Page and Joanne Connel
2. 02 Tourism: Principles, Practices, Philosophies by Charles R. Goeldner, J. R. Brent Ritchie

Learning Outcomes

1. L01 The students will be able to explain basic and general tourism concepts and their opinion on the nature of the tourism. SOLO 3
2. L02 The students will be able to discuss tourism development and its various impacts at regional, national and international scale. SOLO 5
3. L03 The Students will be able to evaluate the practices and operations taking place in tourism industry. SOLO 5
4. L04 The students will be able to develop a perspective on managing touristic operations. SOLO 5
5. L05 The students will be able to create a link between the tourist, tourism types and tourism development. SOLO 5
6. L06 The students will be able to review the meaning and importance of information communication technologies for tourism industry. SOLO 4

Program Outcomes

1. P01 1. Students will be able to adopt theoretical and practical knowledge in a challenging work environment.
2. P02 2. Students will be able to guide teamwork in intercultural and various international working environments.
3. P03 3. Students will be able to obtain the communicative, conceptual and analytical skills necessary for conflict environments.
4. P04 4. Students will be able to recognize the importance of basic competence to create a competitive advantage and achieve a success on a global scale.
5. P05 5. Students will be able to integrate ethical and social responsible practices that are environmentally friendly and applicable both in business and personal life.
6. P06 6. Students will be able to raise awareness about continuous improvement to increase business performance in professional life.
7. P07 7. Students will be able to adopt and apply critical and strategic thinking together with research capabilities for organizational decisions.
8. P08 8. Students will be able to use and manage the information technologies required for the contemporary business world.
9. P09 9. Students will be able to have a knowledge of, at least, one foreign language at basic level in addition to English.
10. P10 10. Students will be able to acquire effective teamwork skills.

Po-Lo Matrix