E-TOURISM

Course Description

E-Tourism is a rapidly growing field that combines the use of technology and the internet to enhance the tourism industry. The course on E-Tourism is designed to provide students with a comprehensive understanding of the principles and practices of e-tourism, and the skills and knowledge needed to succeed in this dynamic and innovative field. The course will focus on the principles of e-tourism, including the use of technology and the internet to enhance the tourism experience. The course will explore the different types of e-tourism, including online booking systems, virtual tours, social media marketing, and mobile applications. Students will learn about the importance of user experience design, search engine optimization, and content marketing in e-tourism. The course will also cover the challenges associated with e-tourism, including privacy concerns, security issues, and the digital divide.

E-TOURISM

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Tajeddini, K., Ratten, V., & Merkle, T. (Eds.). (2019). Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. Routledge.
2. 02 Çeltek, E. (Ed.). (2020). Handbook of Research on smart technology applications in the tourism industry. Business Science Reference.

Learning Outcomes

1. L01 Explain communication and main components. SOLO 3
2. L02 Define the importance of ICT for the tourism Industry. SOLO 3
3. L03 Map different communication activities within the tourism sector. SOLO 4
4. L04 Evaluate, run and plan e-tourism related activities. SOLO 5
5. L05 Explain current e-tourism applications, technologies and practices. SOLO 3

Program Outcomes

1. P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
2. P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
3. P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
4. P04 4. Tourism and Hotel Management, accounting and finance issues.
5. P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
6. P06 6. Understands the interaction between disciplines related to tourism.
7. P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
8. P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
9. P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
10. P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
11. P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
12. P12 12. Knows at least one foreign language which is valid in the field of tourism management.
13. P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
14. P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
15. P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
16. P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.

Po-Lo Matrix