RESEARCH METHODS

Course Description

The aim of this course is to provide insights into research concepts and procedures in the social sciences with an emphasis on social sciences. Both quantitative and non-quantitative methods are examined. Topics to be covered include the nature of social research and philosophies of social research: methodological questions, qualitativequantitative and comparative analyses, identifying a research topic, review of the literature, analysis of documents, interviews, content analysis, and writing up and preparing a research proposal. This course is also designed to provide you with the tools to conduct systematic research within leisure, recreation and tourism settings. You will learn about problem-solving and decision-making based on research design and methods. Some statistics will also be introduced.

RESEARCH METHODS

Evaluation Tools (Active Term)

Course outcomes

1. 01 identify methods of qualitative data collection
2. 02 analysis, give practical experience of research
3. 03 demonstrate an critical litreture
4. 04 enable them to design and undertake on how to conduct a research paper
5. 05 develop the research quetion and hypothesis for projects and /or thesis in future

Course Syllabus

Reference Books & Course Materials

1. 01 Saunders, M., Lewis, P., and Thornhill, A. 2023. Research Methods for Business Students (9th Edition), Pearson, UK.

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
2. P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
3. P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
4. P04 4. Tourism and Hotel Management, accounting and finance issues.
5. P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
6. P06 6. Understands the interaction between disciplines related to tourism.
7. P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
8. P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
9. P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
10. P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
11. P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
12. P12 12. Knows at least one foreign language which is valid in the field of tourism management.
13. P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
14. P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
15. P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
16. P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.

Po-Lo Matrix

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