INTERNATIONAL HOTEL MANAGEMENT

Course Description

The development of hospitality and issues with hospitality management has been growing rapidly. We believe that hospitality is an area of activity that is sufficiently different to be considering separately from other aspects of management. In this lesson you will learn about: the international dimensions of hospitality management define the hospitality conception in global business environment, define key marketing concepts in global environment, to understand the strategic management process. Explain the criteria for changing international hospitality enterprises entry modes; understand the background to different approaches to international management. And students should be able to evaluate the actions taken to manage diversity in the hospitality industry both internally and externally.

INTERNATIONAL HOTEL MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 review the internatinal dimensions of hospitality management
2. 02 Define the hospiytality concept in global business environment
3. 03 What business are we in?
4. 04 trait and skills do our empolyees need for achieve our strategic goals.
5. 05 manager roles in the organizations

Course Syllabus

Reference Books & Course Materials

1. 01 Clark, A., & Chen, Wei. (2007). International hospitality management concept and cases.Oxford: Elsevier.

Learning Outcomes

1. L01 Students will be able to evaluate the actions taken to manage diversity in the hospitality industry both internally and externally. SOLO 5
2. L02 Students will be able to explain the cultural dynamic for organizations with national cultures, organizational cultures and touristic cultures. SOLO 3
3. L03 Students will be able to discuss the critical issues and trends in hospitality industry which are likely to impact the future of hospitality. SOLO 5
4. L04 Students will be able to summarize key marketing concepts in the global environment and the fundamental elements for a successful global marketing. SOLO 4
5. L05 Students will be able to evaluate strategic management process and identify organizations’ and countries’ competitive advantages. SOLO 5
6. L06 Students will be able to discuss human resource management concerns in hospitality industry. SOLO 5

Program Outcomes

1. P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
2. P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
3. P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
4. P04 4. Tourism and Hotel Management, accounting and finance issues.
5. P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
6. P06 6. Understands the interaction between disciplines related to tourism.
7. P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
8. P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
9. P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
10. P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
11. P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
12. P12 12. Knows at least one foreign language which is valid in the field of tourism management.
13. P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
14. P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
15. P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
16. P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.

Po-Lo Matrix