DESIGN THINKING AND SECTORAL INNOVATION

Course Description

This course has been developed specifically for individuals and teams who want to learn a proven, systematic approach to developing new products. The course focuses on strong problem-solving processes that begin with design thinking and understanding unmet customer needs. The course covers an innovation process that includes concept development, applied creativity, prototyping, and experimentation. Design thinking approaches and their applications to work are explained. Major course topics include the critical design thinking skills needed to improve an existing product, design a new product or new manufacturing processes. In addition, the course covers topics such as creativity, design, customer experience, innovation, product, R&D and strategy studies in order to focus on increasing innovation, growth and customer experience based on understanding.

DESIGN THINKING AND SECTORAL INNOVATION

Evaluation Tools (Active Term)

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Course outcomes

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Course Syllabus

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Reference Books & Course Materials

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Learning Outcomes

1. L01 Learn to identify the basic components of a Design Thinking SOLO 2
2. L02 Learn to examine the necessary content for each component of a Design Thinking SOLO 3
3. L03 Learn to analyze the contextual conditions pertaining the basic Design Thinking SOLO 4
4. L04 Learn to asses sectoral constrains and gaps SOLO 5
5. L05 Learn to create a robust claim for a new start-up project SOLO 5
6. L06 Learn to discuss, debate and elaborate this claim in a project format SOLO 5

Program Outcomes

1. P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
2. P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
3. P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
4. P04 4. Tourism and Hotel Management, accounting and finance issues.
5. P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
6. P06 6. Understands the interaction between disciplines related to tourism.
7. P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
8. P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
9. P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
10. P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
11. P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
12. P12 12. Knows at least one foreign language which is valid in the field of tourism management.
13. P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
14. P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
15. P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
16. P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.

Po-Lo Matrix