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TR

ENTREPRENEURSHIP

Course
BUSN538 - ENTREPRENEURSHIP
Department
Master of Business Administration - English - Master
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
0
T+P+L
3 + 0 + 0
Course Coordinator(s)
Assoc. Prof. Dr. Georgiana KARADAŞ
Prerequisite
-
Keywords

Course Description

The course aims to familiarize students with the definition, characteristics of entrepreneurship and entrepreneurial thinking: the process by which entrepreneurs identify business ideas, evaluate and analyze their feasibility and change them into successful business. An entrepreneurial approach is appropriate for both large and small businesses belonging to private and public sectors. The students will develop a critical understanding of the nature of enterprise, entrepreneurship within the service industry together with actual entrepreneurial competence/skills.

ENTREPRENEURSHIP

Evaluation Tools (Active Term)

Item Type Weight (%)
Final exam Final 40
Article sum and Pres Project 30
Case study pres and sum Assignment 30
Total 100

Course outcomes

  1. 01 By the completion of the course the students should be able to do the following:1- assess the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior,
  2. 02 2- discuss what is meant by entrepreneurship from a theoretical and practical perspective
  3. 03 3- provide suggestions/implications for entrepreneurial business practice in their case studie
  4. 04 discuss the relevant concepts and usage of practical cases/activities
  5. 05 -demonstrating the use of learning resources

Course Syllabus

Week Topic
Week 1 Introduction
Week 2 Chapter 1 Introduction to Entrepreneurship
Week 3 Chapter 2 Recognizing Opportunities and Generating Ideas
Week 4 Chapter 3 Feasibility Analysis
Week 5 Chapter 3 Feasibility Analysis
Week 6 Chapter 4 Developing an Effective Business Model
Week 7 Mid-term week
Week 8 Mid-term week
Week 9 Videos and Project Criteria/Article presentation
Week 10 Chapter 5 Industry and Competitor Analysis /Article presentation
Week 11 Chapter 5 Industry and Competitor Analysis /Article presentation
Week 12 Chapter 6 Writing a Business Plan/ Project presentation
Week 13 Chapter 6 Writing a Business Plan/ Project presentation
Week 14 Chapter 12 The Importance of Intellectual Property
Week 15 Final exam

Reference Books & Course Materials

  1. 01 Bruce R. Barringer 7th Edition (2024). Entrepreneurship: Successfully Launching New ventures

Learning Outcomes

  1. The students demonstrate the use of learning resources SOLO 3
  2. L01 The students will have assessed the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior, SOLO 5
  3. L02 The students discuss what is meant by entrepreneurship from a theoretical and practical perspective SOLO 5
  4. L03 The students provide suggestions/implications for entrepreneurial business practice in their case studies SOLO 5
  5. L04 The students discuss the relevant concepts and usage of practical cases/activities SOLO 5

Program Outcomes

  1. P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
  2. P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
  3. P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
  4. P04 4. Tourism and Hotel Management, accounting and finance issues.
  5. P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
  6. P06 6. Understands the interaction between disciplines related to tourism.
  7. P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
  8. P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
  9. P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
  10. P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
  11. P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
  12. P12 12. Knows at least one foreign language which is valid in the field of tourism management.
  13. P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
  14. P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
  15. P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
  16. P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13 P14 P15 P16 Average
- - - - - - - - - - - - - - - - -
L01 - - - - - - - - - - - - - - - - -
L02 - - - - - - - - - - - - - - - - -
L03 - - - - - - - - - - - - - - - - -
L04 - - - - - - - - - - - - - - - - -