SERVICE MARKETING IN THE TOURISM INDUSTRY

Course Description

Service Marketing in The Tourism Industry is a course designed to provide students with an overview of the tourism industry and its importance to the global economy. The course will explore the strategies and techniques for marketing services in the tourism industry. Students will learn about the importance of market research, segmentation, targeting, and positioning in service marketing. The course also addresses the role of branding, advertising, and promotion in services marketing and the challenges associated with marketing services in a globalized and interconnected world. In addition, students will have the opportunity to develop their communication and teamwork skills through group projects and presentations. The course provides students with a comprehensive understanding of the principles and practices of services marketing, as well as the skills and knowledge necessary for success in this dynamic and competitive industry.

SERVICE MARKETING IN THE TOURISM INDUSTRY

Evaluation Tools (Active Term)

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Course outcomes

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Course Syllabus

Reference Books & Course Materials

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Learning Outcomes

1. L01 Explain the concept of tourism marketing and its role within the experience economy. SOLO 3
2. L02 Recognize and paraphrase the relationship between the internal workplace environment and customer satisfaction. SOLO 2
3. L03 Describe the relationship between customer behaviour and tourism marketing. SOLO 3
4. L04 Evaluate how research contributes to the formulation of tourism marketing decisions. SOLO 5
5. L05 Develop a relevant tourism marketing strategy. SOLO 5

Program Outcomes

1. P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
2. P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
3. P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
4. P04 4. Tourism and Hotel Management, accounting and finance issues.
5. P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
6. P06 6. Understands the interaction between disciplines related to tourism.
7. P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
8. P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
9. P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
10. P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
11. P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
12. P12 12. Knows at least one foreign language which is valid in the field of tourism management.
13. P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
14. P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
15. P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
16. P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.

Po-Lo Matrix