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TR

TOURISM AND HOSPITALITY RESEARCH

Course
TRHM303 - TOURISM AND HOSPITALITY RESEARCH
Department
Tourism and Hotel Management - English - Master
Course Type
Scientific Preparation
Status
Required
Language
English
Credit
0
ECTS
5
T+P+L
0 + 0 + 0
Course Coordinator(s)
Asst. Prof. Dr. Marjan KAMYABI
Prerequisite
-
Keywords

Course Description

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TOURISM AND HOSPITALITY RESEARCH

Evaluation Tools (Active Term)

Item Type Weight (%)
Midterm Midterm 25
Final Final 40
Project Project 20
Quiz Quiz 15
Total 100

Course outcomes

  1. 01 Discuss and evaluate research and the need for research, not only in tourism and hospitality but also applicable to numerous other fields
  2. 02 Applies data collection and interprets data for analysis
  3. 03 Criticize and evaluate the strength and limitations of various research designs
  4. 04 Discuss and explain the nature of social scientific research
  5. 05 Develop insightful and practical research question

Course Syllabus

Week Topic
Week 1 Welcoming the students Introducing syllabus and giving general info about the course.
Week 2 Introduction to research: what, why and who?
Week 3 Approaches to leisure and tourism research
Week 4 Starting out – research plans and proposals
Week 5 Research ethics - Reviewing the literature
Week 6 Quiz
Week 7 Data collection- Secondary data sources
Week 8 Midterm exams
Week 9 Observation
Week 10 Qualitative methods: introduction and data collection
Week 11 Questionnaire surveys: typology, design and coding
Week 12 Sampling: quantitative and qualitative
Week 13 Referencing
Week 14 Reviewing for final exam
Week 15 -

Reference Books & Course Materials

  1. 01 Veal, A. J. (2019). Research methods for leisure and tourism. Pearson Uk.
  2. 02 Altinay, L., & Paraskevas, A. (2009). Planning research in hospitality & tourism. Routledge.

Learning Outcomes

  1. L01 Develop understanding and appreciation of research and the need for research, not only in tourism and hospitality, but also applicable to numerous other fields.
  2. L02 Understand the collection and analysis of data
  3. L03 Understand the strength and limitations of various research designs
  4. L04 Discuss and explain the nature of social scientific research
  5. L05 Develop insightful and practical research question

Program Outcomes

  1. P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
  2. P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
  3. P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
  4. P04 4. Tourism and Hotel Management, accounting and finance issues.
  5. P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
  6. P06 6. Understands the interaction between disciplines related to tourism.
  7. P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
  8. P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
  9. P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
  10. P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
  11. P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
  12. P12 12. Knows at least one foreign language which is valid in the field of tourism management.
  13. P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
  14. P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
  15. P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
  16. P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13 P14 P15 P16 Average
L01 - - - - - - - - - - - - - - - - -
L02 - - - - - - - - - - - - - - - - -
L03 - - - - - - - - - - - - - - - - -
L04 - - - - - - - - - - - - - - - - -
L05 - - - - - - - - - - - - - - - - -