TOURISM AND HOSPITALITY RESEARCH
- Course
- TRHM303 - TOURISM AND HOSPITALITY RESEARCH
- Department
- Tourism and Hotel Management - English - Master
- Course Type
- Scientific Preparation
- Status
- Required
- Language
- English
- Credit
- 0
- ECTS
- 5
- T+P+L
- 0 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. Marjan KAMYABI
- Prerequisite
- -
- Keywords
Course Description
.
TOURISM AND HOSPITALITY RESEARCH
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Midterm | Midterm | 25 |
| Final | Final | 40 |
| Project | Project | 20 |
| Quiz | Quiz | 15 |
| Total | 100 | |
Course outcomes
- 01 Discuss and evaluate research and the need for research, not only in tourism and hospitality but also applicable to numerous other fields
- 02 Applies data collection and interprets data for analysis
- 03 Criticize and evaluate the strength and limitations of various research designs
- 04 Discuss and explain the nature of social scientific research
- 05 Develop insightful and practical research question
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Welcoming the students Introducing syllabus and giving general info about the course. |
| Week 2 | Introduction to research: what, why and who? |
| Week 3 | Approaches to leisure and tourism research |
| Week 4 | Starting out – research plans and proposals |
| Week 5 | Research ethics - Reviewing the literature |
| Week 6 | Quiz |
| Week 7 | Data collection- Secondary data sources |
| Week 8 | Midterm exams |
| Week 9 | Observation |
| Week 10 | Qualitative methods: introduction and data collection |
| Week 11 | Questionnaire surveys: typology, design and coding |
| Week 12 | Sampling: quantitative and qualitative |
| Week 13 | Referencing |
| Week 14 | Reviewing for final exam |
| Week 15 | - |
Reference Books & Course Materials
- 01 Veal, A. J. (2019). Research methods for leisure and tourism. Pearson Uk.
- 02 Altinay, L., & Paraskevas, A. (2009). Planning research in hospitality & tourism. Routledge.
Learning Outcomes
- L01 Develop understanding and appreciation of research and the need for research, not only in tourism and hospitality, but also applicable to numerous other fields.
- L02 Understand the collection and analysis of data
- L03 Understand the strength and limitations of various research designs
- L04 Discuss and explain the nature of social scientific research
- L05 Develop insightful and practical research question
Program Outcomes
- P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
- P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
- P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
- P04 4. Tourism and Hotel Management, accounting and finance issues.
- P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
- P06 6. Understands the interaction between disciplines related to tourism.
- P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
- P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
- P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
- P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
- P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
- P12 12. Knows at least one foreign language which is valid in the field of tourism management.
- P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
- P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
- P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
- P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L05 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |