SUSTAINABLE MARKETING

Course Description

This course tries to introduce the concept of sustainable approach due to the fact that the environment play a crucial role in sustainability studies at the top of the agenda for many organizations. Marketing has a key role to play in driving this agenda. This course tries to explore the complex and challenging environment of sustainable marketing strategies and actions. It firstly starts by considering the background of traditional marketing in order to understand some changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice. This course relies on the most complete and the accessible introduction to sustainable marketing in various markets.

SUSTAINABLE MARKETING

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Dahlstrom, R., & Crosno, J. (2021). Sustainable marketing (3rd ed.). SAGE Publications, Inc.
2. 02 Gates, Bill (2021), How to Avoid a Climate Disaster, Alfred A. Knopf, New York, Toronto; available on Amazon.

Learning Outcomes

1. L01 Debate the relevance of a rapidly changing business environment and its influence on the marketing concept. SOLO 5
2. L02 Explain the contributions of corporate social responsibility, and societal and green marketing approaches to understanding the development of sustainable marketing. SOLO 3
3. L03 Explain the social and psychological motivators behind pro-sustainable behavior. SOLO 3
4. L04 Define the significance of the growing impact of business activity on the natural environment. SOLO 3
5. L05 Identify and evaluate the different forms of consumption behaviour and their impact on sustainability. SOLO 2
6. L06 Evaluate the conflicts and ambiguity that exist in the minds of consumers with regard to sustainable behavior. SOLO 5

Program Outcomes

1. P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
2. P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
3. P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
4. P04 4. Tourism and Hotel Management, accounting and finance issues.
5. P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
6. P06 6. Understands the interaction between disciplines related to tourism.
7. P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
8. P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
9. P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
10. P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
11. P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
12. P12 12. Knows at least one foreign language which is valid in the field of tourism management.
13. P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
14. P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
15. P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
16. P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.

Po-Lo Matrix