ENTREPRENEURSHIP
- Course
- BUSN538 - ENTREPRENEURSHIP
- Department
- Master of Business Administration - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Assoc. Prof. Dr. Georgiana KARADAŞ
- Prerequisite
- -
- Keywords
Course Description
The course aims to familiarize students with the definition, characteristics of entrepreneurship and entrepreneurial thinking: the process by which entrepreneurs identify business ideas, evaluate and analyze their feasibility and change them into successful business. An entrepreneurial approach is appropriate for both large and small businesses belonging to private and public sectors. The students will develop a critical understanding of the nature of enterprise, entrepreneurship within the service industry together with actual entrepreneurial competence/skills.
ENTREPRENEURSHIP
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Final exam | Final | 40 |
| Article sum and Pres | Project | 30 |
| Case study pres and sum | Assignment | 30 |
| Total | 100 | |
Course outcomes
- 01 By the completion of the course the students should be able to do the following:1- assess the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior,
- 02 2- discuss what is meant by entrepreneurship from a theoretical and practical perspective
- 03 3- provide suggestions/implications for entrepreneurial business practice in their case studie
- 04 discuss the relevant concepts and usage of practical cases/activities
- 05 -demonstrating the use of learning resources
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Chapter 1 Introduction to Entrepreneurship |
| Week 3 | Chapter 2 Recognizing Opportunities and Generating Ideas |
| Week 4 | Chapter 3 Feasibility Analysis |
| Week 5 | Chapter 3 Feasibility Analysis |
| Week 6 | Chapter 4 Developing an Effective Business Model |
| Week 7 | Mid-term week |
| Week 8 | Mid-term week |
| Week 9 | Videos and Project Criteria/Article presentation |
| Week 10 | Chapter 5 Industry and Competitor Analysis /Article presentation |
| Week 11 | Chapter 5 Industry and Competitor Analysis /Article presentation |
| Week 12 | Chapter 6 Writing a Business Plan/ Project presentation |
| Week 13 | Chapter 6 Writing a Business Plan/ Project presentation |
| Week 14 | Chapter 12 The Importance of Intellectual Property |
| Week 15 | Final exam |
Reference Books & Course Materials
- 01 Bruce R. Barringer 7th Edition (2024). Entrepreneurship: Successfully Launching New ventures
Learning Outcomes
- The students demonstrate the use of learning resources SOLO 3
- L01 The students will have assessed the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior, SOLO 5
- L02 The students discuss what is meant by entrepreneurship from a theoretical and practical perspective SOLO 5
- L03 The students provide suggestions/implications for entrepreneurial business practice in their case studies SOLO 5
- L04 The students discuss the relevant concepts and usage of practical cases/activities SOLO 5
Program Outcomes
- P01 1. Develops and deepens his / her knowledge in the field of tourism and hotel management based on his / her undergraduate qualifications.
- P02 2. Have knowledge about management and organization issues in the field of Tourism and Hotel Management.
- P03 3. Has knowledge about production management and marketing in Tourism and Hotel Management.
- P04 4. Tourism and Hotel Management, accounting and finance issues.
- P05 5. Evaluate the concepts, ideas, data, and information in the sectoral and academic fields and solve the problems.
- P06 6. Understands the interaction between disciplines related to tourism.
- P07 7. Evaluate the sectoral conjuncture and make predictions about the future, determine strategic goals and targets, plan and implement them.
- P08 8. Can prepare projects for the sector; take an active role in the programming, evaluation and execution phases.
- P09 9. Have cognitive abilities such as attention, memory, judgment and evaluation, reasoning, problem-solving and decision making, understanding, and language production.
- P10 10. Learn how to learn by learning from their mistakes by making solutions to the problems they face and adopt the principle of lifelong learning.
- P11 11. Analyze the business, its competitors, the sector and the sectoral competitiveness through various graphs, matrices and tables.
- P12 12. Knows at least one foreign language which is valid in the field of tourism management.
- P13 13. Has sufficient knowledge about the sector and business issues such as occupational safety, worker health, social security, quality and sustainability.
- P14 14. Has knowledge about his / her field and can transfer his / her knowledge, predictions, and thoughts orally and in writing.
- P15 15. Can apply all stages of tourism industry-related businesses from investment decision to operate.
- P16 16. Strategic, tactical and operational aspects of business management; comprehend local, national, international and global dimensions.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | |
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |