PUBLIC ADDRESS
- Course
- COMM322 - PUBLIC ADDRESS
- Department
- Advertising and Public Relations - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 5
- T+P+L
- 3 + 3 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.
PUBLIC ADDRESS
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Students will summarize how to organize a presentation
- 02 Students will express how to deliver a speech
- 03 Students will describe ethical rules in public speech
- 04 Students will analyze the audience
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the Course |
| Week 2 | Speaking in Public |
| Week 3 | History of Public Speaking |
| Week 4 | Public Speaking and Critical Thinking |
| Week 5 | Ethics and Public Speaking |
| Week 6 | Listening and Critical Thinking |
| Week 7 | Organizing the Speech |
| Week 8 | Midterm exams |
| Week 9 | Selecting a Topic and a Purpose |
| Week 10 | Analyzing the Audience |
| Week 11 | Demographic Audience Analysis & Situational Audience Analysis |
| Week 12 | Speech Delivery |
| Week 13 | The Speaker's Body - Voice |
| Week 14 | The Speaker's Body - Body Language |
| Week 15 | Final Exams |
Reference Books & Course Materials
- 01 Stephan Lucas, The Art of Public Speaking, (11th Ed), 2011
Learning Outcomes
- L01 Explains (4) how a presentation should be organized. SOLO 4
- L02 Explains (4) the important points in delivering an effective speech. SOLO 4
- L03 Describes (3) the ethical rules in public speech. SOLO 3
- L04 Assesses (4) the role of listeners in public speaking and analyzes (4) the audience. SOLO 4
Program Outcomes
- P01 Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in complex engineering problems.
- P02 Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
- P03 Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose.
- P04 Ability to devise, select, and use modern techniques and tools needed for analysing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively
- P05 Ability to design and conduct experiments, gather data, analyse and interpret results for investigating complex engineering problems or discipline specific research questions.
- P06 Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
- P07 Ability to communicate effectively in Turkish, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.
- P08 Recognition of the need for lifelong learning ; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
- P09 Consciousness to behave according to ethical principles and professional and ethical responsibility; knowledge on standards used in engineering practice.
- P10 Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
- P11 Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - |