HISTORY OF COMMUNICATION

Course Description

This course provides an introductory overview of the major elements, events and themes in the history of human communication. The weekly topics are organized according to the emergence of specific forms of mass media, including printing, the newspaper, magazines, radio, cinema, television and the internet. The course also addresses the rise of advertising and public relations and their role in the broader history of media. Particular emphasis will be placed on the role of technology in mass communication, the convergence between different forms of media, the connection between media and culture, and the role of media in globalizing the processes of communication.

HISTORY OF COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Describe and evaluate a systematic knowledge of the history of mass communication
2. 02 2. Interpret the various theoretical issues raised by the history of communication
3. 03 3. Assess the role played by technology in mass communication practices

Course Syllabus

Reference Books & Course Materials

1. 01 1. George Rodman, Making Sense of Media: An Introduction to Mass Communication (2001) Allyn and Bacon
2. 02 2. David Crowley - Paul Heyer, Communication in History - Technology, Culture, Society: (6th Edition) (2015) Routledge
3. 03 3. John Vivian; The Media of Mass Communication: (2016) Allyn and Bacon
4. 04 4. J.R Dominick, The Dynamics of Mass Communication: (12th Edition) (2013) McGraw Hill

Learning Outcomes

1. L01 1. Describe and evaluate a systematic knowledge of the history of mass communication
2. L02 2. Interpret the various theoretical issues raised by the history of communication
3. L03 3. Assess the role played by technology in mass communication practices

Program Outcomes

1. P01 Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in complex engineering problems.
2. P02 Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3. P03 Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose.
4. P04 Ability to devise, select, and use modern techniques and tools needed for analysing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively
5. P05 Ability to design and conduct experiments, gather data, analyse and interpret results for investigating complex engineering problems or discipline specific research questions.
6. P06 Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7. P07 Ability to communicate effectively in Turkish, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.
8. P08 Recognition of the need for lifelong learning ; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9. P09 Consciousness to behave according to ethical principles and professional and ethical responsibility; knowledge on standards used in engineering practice.
10. P10 Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
11. P11 Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions.

Po-Lo Matrix