SOCIAL MEDIA IN COMMUNICATION

Course Description

This course explores the history, rise and growth of computer-mediated communication technologies known as “social media,” – including Facebook, Twitter and YouTube – as a 21st century communication practice. Throughout the course, various social media tools and their application in current media will be addressed and current habits in social media will be discussed. This course also examines relevant social theory, including technology studies, communication theory and cultural studies to critically evaluate the effect of social media on relationships, activism, branding, politics and news media. This course also focuses on content creation and how to build content that performs well in social media.

SOCIAL MEDIA IN COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Explain the historical and technological development process of new ICT's and its effects on mass communication.
2. 02 Define the basic concepts of new ICTs and social media and relate them with communication works.
3. 03 Explain the basic characteristics of social media platforms.
4. 04 Evaluate the social, cultural and political functions and effects of social media with a critical perspective.
5. 05 Analyse the effects social media has on traditional media.
6. 06 Explain the process of creating content that will cause the targeted effect in communication activities carried out through social media.
7. 07 Define and follow ethical rules that must be followed in the social media.

Course Syllabus

Reference Books & Course Materials

1. 01 1. Fuchs, C. (2024) Social Media: A Critical Introduction. 4th Edition, SAGE Publications.
2. 02 2. Jeremy H., L. (2020). Social Media Communication: Concepts, Practices, Data, Law and Ethics. 3 Edition, Routledge.
3. 03 3. Trepte, S., Masur, P. (2023). The Routledge Handbook of Privacy and Social Media. 1st Edition, Routledge.
4. 04 4. Castells, M. (2005). The Network Society: from Knowledge to Policy. Castells, M., Cardoso, G. (Ed.), The Network Society: from Knowledge to Policy. Washington, DC: Johns Hopkins Center for Transatlantic Relations

Learning Outcomes

1. L02 Define the basic concepts relating to various social media applications. SOLO 3
2. L03 Explain the basic characteristics of social media platforms. SOLO 4
3. L04 Evaluate the social, cultural and political functions and effects of social media with a critical perspective. SOLO 5

Program Outcomes

1. P01 Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in complex engineering problems.
2. P02 Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3. P03 Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose.
4. P04 Ability to devise, select, and use modern techniques and tools needed for analysing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively
5. P05 Ability to design and conduct experiments, gather data, analyse and interpret results for investigating complex engineering problems or discipline specific research questions.
6. P06 Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7. P07 Ability to communicate effectively in Turkish, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.
8. P08 Recognition of the need for lifelong learning ; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9. P09 Consciousness to behave according to ethical principles and professional and ethical responsibility; knowledge on standards used in engineering practice.
10. P10 Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
11. P11 Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions.

Po-Lo Matrix