VISUAL LITERACY
- Course
- RTVC467 - VISUAL LITERACY
- Department
- Radio, Television and Cinema - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 5
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
Course Description
This course introduces basic visual elements and addresses the contribution of these elements to visual expression and the reproduction process of reality via audio-visual media. Course content includes the theoretical background of visual literacy, theories of cognitive learning and its relation with learning technologies, message decoding and commenting practices, the usages of images in mass media, an the effects of visual literacy on communication processes. This course includes discussion sessions designed to improve students’ ability to generate and interpret effective visual messages, including visual thinking and learning skills, reading comprehensions based on different theoretical approaches to visual culture, and the basic principles and concepts of visual language.
VISUAL LITERACY
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Argue the language of visual communication and how it functions both in everyday experiences and in the context of art and design.
- 02 Describe foundation elements of visual communication like line, shape, value, color, texture, and space.
- 03 Discusses the relationship between reality and representation.
- 04 Develops visual comprehension, critical thinking skills and cultural awareness.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction; What is visual literacy |
| Week 2 | What is visual literacy; Visual Sign Systems |
| Week 3 | Components of Visual Literacy; Visual Syntax; Function and Context; Representation, Abstraction and Symbolism |
| Week 4 | Representation and Illusion; Photographs as Inventions; Drawings |
| Week 5 | Elements of visual syntax; Design Principle of Art |
| Week 6 | Dot, Line and Shape; Pointilism |
| Week 7 | Shapes; Psychology of shapes; Line, Colours |
| Week 8 | MIDTERM EXAMS |
| Week 9 | Gaze; Symbols of metonyms; Dominance and Salience |
| Week 10 | Body Language and Facial Expression; Framing |
| Week 11 | Juxtaposition; Light and Shade |
| Week 12 | Composition - Positioning in the Frame; Size; Angles; Vectors |
| Week 13 | Assignment II: Search on subject and make presentation, submit your presentation paper |
| Week 14 | Intertextuality; Deconstruction |
| Week 15 | Review |
Reference Books & Course Materials
- 01 Patterson, C. (2019). Visual Literacy Skills: How To See, The Great Courses, USA.
- 02 Elkins, J. (2009). Visual Literacy, Taylor & Francis, New York
- 03 Berger, J. (2009). Ways of Seeing, Penguin Group(CA)
Learning Outcomes
- L01 Argue (4) the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 4
- L02 Interpret foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 5
- L03 Discusses the relationship between reality and representation. SOLO 5
- L04 Develops visual comprehension, critical thinking skills and cultural awareness. SOLO 5
Program Outcomes
- P01 Has knowledge of social service application areas (health, social welfare services, education, social security, civil society, local government).
- P02 Has knowledge of social work theories (system, ecology, empowerment theory).
- P03 Has knowledge of human development and social environment.
- P04 Use knowledge of communication skills (with individuals, families, groups and different social groups).
- P05 Use knowledge of management and management processes (management of private and public social service institutions and organizations)
- P06 Apply knowledge of research methods and techniques in social work.
- P07 Has the ability to perform planned change process (linking, diagnosis and evaluation, planning, implementation, evaluation, termination and monitoring of applications) by considering similarities and differences for all levels of applicants.
- P08 Social service application areas (Health, education, social security, civil society, local government), social service theories (system, ecology, empowerment theory), human development and social environment, communication (with individuals, families, groups and different social groups) apply management and management processes (management of private and public social service institutions and organizations), research methods and techniques, professional ethics, principles and values, and the ability to practice social work with different client groups.
- P09 Has the ability to distinguish and collect appropriate information for social investigation, evaluation and report preparation
- P10 Has the ability to interpret research results and professional literature.
- P11 Has the ability to develop inter-institutional relations, communication and joint services.
- P12 Acts in accordance with professional ethics, norms and standards that determine duties and rights related to social work profession.
- P13 It adopts social justice and rights based approach within the framework of social, scientific, cultural and professional values.
- P14 Develop an understanding of individual, family, group, institution, community, community and global practices in order to improve social functionality and facilitate social change
- P15 Becomes a model to the society with knowledge, skills, values and attitudes and adopts the understanding of lifelong learning.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | P13 | P14 | P15 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |