SOCIAL MEDIA IN COMMUNICATION

Course Description

This course explores the history, rise and growth of computer-mediated communication technologies known as “social media,” – including Facebook, Twitter and YouTube – as a 21st century communication practice. Throughout the course, various social media tools and their application in current media will be addressed and current habits in social media will be discussed. This course also examines relevant social theory, including technology studies, communication theory and cultural studies to critically evaluate the effect of social media on relationships, activism, branding, politics and news media. This course also focuses on content creation and how to build content that performs well in social media.

SOCIAL MEDIA IN COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Explain the historical and technological development process of new ICT's and its effects on mass communication.
2. 02 Define the basic concepts of new ICTs and social media and relate them with communication works.
3. 03 Explain the basic characteristics of social media platforms.
4. 04 Evaluate the social, cultural and political functions and effects of social media with a critical perspective.
5. 05 Analyse the effects social media has on traditional media.
6. 06 Explain the process of creating content that will cause the targeted effect in communication activities carried out through social media.
7. 07 Define and follow ethical rules that must be followed in the social media.

Course Syllabus

Reference Books & Course Materials

1. 01 1. Fuchs, C. (2024) Social Media: A Critical Introduction. 4th Edition, SAGE Publications.
2. 02 2. Jeremy H., L. (2020). Social Media Communication: Concepts, Practices, Data, Law and Ethics. 3 Edition, Routledge.
3. 03 3. Trepte, S., Masur, P. (2023). The Routledge Handbook of Privacy and Social Media. 1st Edition, Routledge.
4. 04 4. Castells, M. (2005). The Network Society: from Knowledge to Policy. Castells, M., Cardoso, G. (Ed.), The Network Society: from Knowledge to Policy. Washington, DC: Johns Hopkins Center for Transatlantic Relations

Learning Outcomes

1. L02 Define the basic concepts relating to various social media applications. SOLO 3
2. L03 Explain the basic characteristics of social media platforms. SOLO 4
3. L04 Evaluate the social, cultural and political functions and effects of social media with a critical perspective. SOLO 5

Program Outcomes

1. P01 Has knowledge of social service application areas (health, social welfare services, education, social security, civil society, local government).
2. P02 Has knowledge of social work theories (system, ecology, empowerment theory).
3. P03 Has knowledge of human development and social environment.
4. P04 Use knowledge of communication skills (with individuals, families, groups and different social groups).
5. P05 Use knowledge of management and management processes (management of private and public social service institutions and organizations)
6. P06 Apply knowledge of research methods and techniques in social work.
7. P07 Has the ability to perform planned change process (linking, diagnosis and evaluation, planning, implementation, evaluation, termination and monitoring of applications) by considering similarities and differences for all levels of applicants.
8. P08 Social service application areas (Health, education, social security, civil society, local government), social service theories (system, ecology, empowerment theory), human development and social environment, communication (with individuals, families, groups and different social groups) apply management and management processes (management of private and public social service institutions and organizations), research methods and techniques, professional ethics, principles and values, and the ability to practice social work with different client groups.
9. P09 Has the ability to distinguish and collect appropriate information for social investigation, evaluation and report preparation
10. P10 Has the ability to interpret research results and professional literature.
11. P11 Has the ability to develop inter-institutional relations, communication and joint services.
12. P12 Acts in accordance with professional ethics, norms and standards that determine duties and rights related to social work profession.
13. P13 It adopts social justice and rights based approach within the framework of social, scientific, cultural and professional values.
14. P14 Develop an understanding of individual, family, group, institution, community, community and global practices in order to improve social functionality and facilitate social change
15. P15 Becomes a model to the society with knowledge, skills, values ​​and attitudes and adopts the understanding of lifelong learning.

Po-Lo Matrix