BRAND IDENTITY DESIGN

Course Description

Corporate identity of a company refer to the ethos, aims and values of an organization and how it is perceived by its customers and the rest of the marketplace. By discussion and comparison visual expression of an organization's unique identity is explored by exemplifying companies such as BP, IBM and Coca-Cola. Within this context, concepts, symbols, sign systems, analysis of successful corporate identity applications, differences between brand, identity, and logo design, cohesive brand identity across multiple platforms, implementing the corporate identity system on the internet are presented. Students are expected to develop corporate identity a company and communicate them by through design working on the name, logotype and related products.

BRAND IDENTITY DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Airey, David. Identity Designed: The Process. Beverly, MA: Rockport Publishers, 2023.​
2. 02 Miller, Donald. Building a StoryBrand: Clarify Your Message So Customers Will Listen. Nashville: HarperCollins Leadership, 2017.​
3. 03 Malinic, Radim. Book of Branding: A Guide to Creating Brand Identity for Start-Ups and Beyond. London: Brand Nu Limited, 2019.​
4. 04 Humberstone, Fiona. How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity. London: Fiona Humberstone, 2015.​

Learning Outcomes

1. L01 Seek the principles and strategic importance of branding. SOLO 2
2. L02 Conduct brand analysis and audience research. SOLO 3
3. L03 Design logos and visual identity systems that reflect a brand’s essence. SOLO 4
4. L04 Apply visual consistency across various brand touchpoints. SOLO 3
5. L05 Prove and present a professional brand guidelines document. SOLO 3

Program Outcomes

1. P01 Students know the stages of production of radio, television and cinema productions, have the ability and competence to plan and implement work in the stages of production.
2. P02 Students know the basic working principles and operations of audiovisual production tools, have the ability to effectively use these tools in the production process of radio, television and cinema productions.
3. P03 Students have knowledge about theories in the field of radio, television and cinema.
4. P04 Students know the historical development process of radio, television and cinema in the world and in Turkey.
5. P05 Students know the legislation governing the field of radio, television and cinema, national and international professional organizations and ethical principles.
6. P06 Students know the types of programs in radio and television broadcasting.
7. P07 Students know the genres and trends of Cinema.
8. P08 Students know the methods of analyzing and evaluating messages in audio and visual environments.
9. P09 Students prepare, design and implement project proposals for radio, television and cinema projects suitable for different broadcasting environments.
10. P10 Students know the techniques of writing scripts, have the ability to write scripts and prepare a shooting script.
11. P11 Students have the ability to make sound and image editing, apply it in the fields of digital sound design, image design and visual effects use in field-specific content production.
12. P12 Students have the ability to consider, analyze and evaluate the social, economic, political, cultural, etc. effects of media content in written, audio and visual environments from a critical point of view.
13. P13 Students have the competence to design and produce programs and/or make films in the field of radio, television and cinema.
14. P14 Students are proficient in the basic principles of Image aesthetics, visual design, cinematographic language/expression and composition.
15. P15 Students have knowledge about Radio and Television management.
16. P16 Students know the standards in field-specific products.
17. P17 Students are proficient in collaborating for joint work and production in the field of radio, television and cinema.

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