VISUAL PERCEPTION AND DESIGN

Course Description

Visual process comprises a complex structure, dependent on the source, physiology and the entire conscience dynamics. Information based on perception is dependent on the resultant of logic and brain activities. Within the scope of Visual Perception and Design, it is aimed to improve talents and skills of the students related with perception, visual perception, visual thinking, visual analysis, design, creativity and observation. Within this perspective the course concentrates on basic and advanced elements in design and their interactions with visual perception as well as the importance of working memory and brain processes. The scope of the course also contains theoretical views about visual perception and design.

VISUAL PERCEPTION AND DESIGN

Evaluation Tools (Active Term)

Course outcomes

1. 01 to define basic concepts related to visual communication design and perception.
2. 02 to classify visual concept, theories and perception.
3. 03 to analyse visual concepts, theories and perception.
4. 04 to construct a visual design reflecting basic elements of design and perception.
5. 05 to evaluate visual designs and perception techniques.

Course Syllabus

Reference Books & Course Materials

1. 01 Poulin, R. (2012). The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles. Rockport Publishers.
2. 02 Donis A. Dondis. (1973). A Primer of Visual Literacy
3. 03 Ellen Lupton, Jennifer (2015). Graphic Design: The New Basics

Learning Outcomes

1. L01 Describe the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 3
2. L02 Express foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 3
3. L03 Formulate the relationship between reality and representation. SOLO 3
4. L04 Combine visual comprehension, critical thinking skills and cultural awareness. SOLO 3

Program Outcomes

1. P01 Students know the stages of production of radio, television and cinema productions, have the ability and competence to plan and implement work in the stages of production.
2. P02 Students know the basic working principles and operations of audiovisual production tools, have the ability to effectively use these tools in the production process of radio, television and cinema productions.
3. P03 Students have knowledge about theories in the field of radio, television and cinema.
4. P04 Students know the historical development process of radio, television and cinema in the world and in Turkey.
5. P05 Students know the legislation governing the field of radio, television and cinema, national and international professional organizations and ethical principles.
6. P06 Students know the types of programs in radio and television broadcasting.
7. P07 Students know the genres and trends of Cinema.
8. P08 Students know the methods of analyzing and evaluating messages in audio and visual environments.
9. P09 Students prepare, design and implement project proposals for radio, television and cinema projects suitable for different broadcasting environments.
10. P10 Students know the techniques of writing scripts, have the ability to write scripts and prepare a shooting script.
11. P11 Students have the ability to make sound and image editing, apply it in the fields of digital sound design, image design and visual effects use in field-specific content production.
12. P12 Students have the ability to consider, analyze and evaluate the social, economic, political, cultural, etc. effects of media content in written, audio and visual environments from a critical point of view.
13. P13 Students have the competence to design and produce programs and/or make films in the field of radio, television and cinema.
14. P14 Students are proficient in the basic principles of Image aesthetics, visual design, cinematographic language/expression and composition.
15. P15 Students have knowledge about Radio and Television management.
16. P16 Students know the standards in field-specific products.
17. P17 Students are proficient in collaborating for joint work and production in the field of radio, television and cinema.

Po-Lo Matrix