VISUAL LITERACY

Course Description

This course introduces basic visual elements and addresses the contribution of these elements to visual expression and the reproduction process of reality via audio-visual media. Course content includes the theoretical background of visual literacy, theories of cognitive learning and its relation with learning technologies, message decoding and commenting practices, the usages of images in mass media, an the effects of visual literacy on communication processes. This course includes discussion sessions designed to improve students’ ability to generate and interpret effective visual messages, including visual thinking and learning skills, reading comprehensions based on different theoretical approaches to visual culture, and the basic principles and concepts of visual language.

VISUAL LITERACY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Argue the language of visual communication and how it functions both in everyday experiences and in the context of art and design.
2. 02 Describe foundation elements of visual communication like line, shape, value, color, texture, and space.
3. 03 Discusses the relationship between reality and representation.
4. 04 Develops visual comprehension, critical thinking skills and cultural awareness.

Course Syllabus

Reference Books & Course Materials

1. 01 Patterson, C. (2019). Visual Literacy Skills: How To See, The Great Courses, USA.
2. 02 Elkins, J. (2009). Visual Literacy, Taylor & Francis, New York
3. 03 Berger, J. (2009). Ways of Seeing, Penguin Group(CA)

Learning Outcomes

1. L01 Argue (4) the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 4
2. L02 Interpret foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 5
3. L03 Discusses the relationship between reality and representation. SOLO 5
4. L04 Develops visual comprehension, critical thinking skills and cultural awareness. SOLO 5

Program Outcomes

1. P01 Students know the stages of production of radio, television and cinema productions, have the ability and competence to plan and implement work in the stages of production.
2. P02 Students know the basic working principles and operations of audiovisual production tools, have the ability to effectively use these tools in the production process of radio, television and cinema productions.
3. P03 Students have knowledge about theories in the field of radio, television and cinema.
4. P04 Students know the historical development process of radio, television and cinema in the world and in Turkey.
5. P05 Students know the legislation governing the field of radio, television and cinema, national and international professional organizations and ethical principles.
6. P06 Students know the types of programs in radio and television broadcasting.
7. P07 Students know the genres and trends of Cinema.
8. P08 Students know the methods of analyzing and evaluating messages in audio and visual environments.
9. P09 Students prepare, design and implement project proposals for radio, television and cinema projects suitable for different broadcasting environments.
10. P10 Students know the techniques of writing scripts, have the ability to write scripts and prepare a shooting script.
11. P11 Students have the ability to make sound and image editing, apply it in the fields of digital sound design, image design and visual effects use in field-specific content production.
12. P12 Students have the ability to consider, analyze and evaluate the social, economic, political, cultural, etc. effects of media content in written, audio and visual environments from a critical point of view.
13. P13 Students have the competence to design and produce programs and/or make films in the field of radio, television and cinema.
14. P14 Students are proficient in the basic principles of Image aesthetics, visual design, cinematographic language/expression and composition.
15. P15 Students have knowledge about Radio and Television management.
16. P16 Students know the standards in field-specific products.
17. P17 Students are proficient in collaborating for joint work and production in the field of radio, television and cinema.

Po-Lo Matrix