POLITICAL COMMUNICATION

Course Description

This course introduces the political communication field to students. It focuses on the nature and functions of political communication, and evaluates the role of the media in political communication. The concept of political communication is examined and the theoretical, conceptual and historical processes that shape the field are discussed. Role of the media in democratic societies, freedom of the press, and the agenda setting is explored. Also, political communication campaigns, political marketing, political advertising, and political public relations are discussed in the course. By the end of the course, students are expected to be able to explain concepts of political communication, political advertising, political public relations, political marketing, and to be able to exemplify and comment on political campaigns.

POLITICAL COMMUNICATION

Evaluation Tools (Active Term)

Course outcomes

1. 01 Define political communication and key concepts in political communication.
2. 02 Assess the relationship between politics, democracy and the mass media.
3. 03 Assess the role of media as political actors in society.
4. 04 Define political advertising and assess its role in political communication.
5. 05 Define political public relations and assess its role in political communication.

Course Syllabus

Reference Books & Course Materials

1. 01 Perloff, R. M. (2021). The dynamics of political communication: Media and politics in a digital age. Routledge.
2. 02 McNair, B. (2017). An introduction to political communication. Routledge.
3. 03 Wolfsfeld, G. (2022). Making sense of media and politics: Five principles in political communication. Routledge.

Learning Outcomes

1. L01 Define political communication and key concepts in political communication. SOLO 2
2. L02 Assess the relationship between politics, democracy and the mass media. SOLO 5
3. L03 Define political advertising and assess its role in political communication. SOLO 2
4. L04 Define political public relations and assess its role in political communication. SOLO 2

Program Outcomes

1. P01 Students know the stages of production of radio, television and cinema productions, have the ability and competence to plan and implement work in the stages of production.
2. P02 Students know the basic working principles and operations of audiovisual production tools, have the ability to effectively use these tools in the production process of radio, television and cinema productions.
3. P03 Students have knowledge about theories in the field of radio, television and cinema.
4. P04 Students know the historical development process of radio, television and cinema in the world and in Turkey.
5. P05 Students know the legislation governing the field of radio, television and cinema, national and international professional organizations and ethical principles.
6. P06 Students know the types of programs in radio and television broadcasting.
7. P07 Students know the genres and trends of Cinema.
8. P08 Students know the methods of analyzing and evaluating messages in audio and visual environments.
9. P09 Students prepare, design and implement project proposals for radio, television and cinema projects suitable for different broadcasting environments.
10. P10 Students know the techniques of writing scripts, have the ability to write scripts and prepare a shooting script.
11. P11 Students have the ability to make sound and image editing, apply it in the fields of digital sound design, image design and visual effects use in field-specific content production.
12. P12 Students have the ability to consider, analyze and evaluate the social, economic, political, cultural, etc. effects of media content in written, audio and visual environments from a critical point of view.
13. P13 Students have the competence to design and produce programs and/or make films in the field of radio, television and cinema.
14. P14 Students are proficient in the basic principles of Image aesthetics, visual design, cinematographic language/expression and composition.
15. P15 Students have knowledge about Radio and Television management.
16. P16 Students know the standards in field-specific products.
17. P17 Students are proficient in collaborating for joint work and production in the field of radio, television and cinema.

Po-Lo Matrix