POLITICAL ECONOMY AND MEDIA

Course Description

This course aims to promote critical thinking about the relationship between economics factors, political ideology and media production. Students will study economic concepts - including the supply chain, horizontal and vertical expansion, fixed and variable costs, market failure, public good, and economies of scale and scope – and learn how they can be applied to a range of contemporary media industries. The course will also examine the ways in which market regulation, the globalisation of production and consumption, and technological convergence are shaping the future of media industries. In addition, students will conduct and present original research about contemporary media mergers and acquisitions.

POLITICAL ECONOMY AND MEDIA

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Formulate (3) a strucured knowledge of economic factors and theories which relate to media industries
2. 02 2. Apply (4) economic concepts to a range of international media contexts
3. 03 3. Interpret (5) the relationship between economics and media production
4. 04 4. Implement (4) independent and original research, evaluating a range of material in order to arrive at conclusions
5. 05 5. Demonstrate the ability to describe (3) and critically reflect (5) on ideas in writing and in class discussion

Course Syllabus

Reference Books & Course Materials

1. 01 Gillian Doyle, Understanding Media Economics 2nd ed. (London: Sage, 2013).
2. 02 Alison Alexander et. al., Media Economics: Theory and Practice (New Jersey: LEA, 2004).
3. 03 Dwayne Winseck and Dal Yong Jin, The Political Economies of Media (London: Bloomsbury, 2011).

Learning Outcomes

1. L01 Formulate a strucured knowledge of economic factors and theories which relate to media industries SOLO 4
2. L02 Apply economic concepts to a range of international media contexts SOLO 3
3. L03 Interpret the relationship between economics and media production SOLO 4
4. L04 Implement independent and original research, evaluating a range of material in order to arrive at conclusions SOLO 4
5. L05 Demonstrate the ability to describe and critically reflect on ideas in writing and in class discussion SOLO 4

Program Outcomes

1. P01 Students know the stages of production of radio, television and cinema productions, have the ability and competence to plan and implement work in the stages of production.
2. P02 Students know the basic working principles and operations of audiovisual production tools, have the ability to effectively use these tools in the production process of radio, television and cinema productions.
3. P03 Students have knowledge about theories in the field of radio, television and cinema.
4. P04 Students know the historical development process of radio, television and cinema in the world and in Turkey.
5. P05 Students know the legislation governing the field of radio, television and cinema, national and international professional organizations and ethical principles.
6. P06 Students know the types of programs in radio and television broadcasting.
7. P07 Students know the genres and trends of Cinema.
8. P08 Students know the methods of analyzing and evaluating messages in audio and visual environments.
9. P09 Students prepare, design and implement project proposals for radio, television and cinema projects suitable for different broadcasting environments.
10. P10 Students know the techniques of writing scripts, have the ability to write scripts and prepare a shooting script.
11. P11 Students have the ability to make sound and image editing, apply it in the fields of digital sound design, image design and visual effects use in field-specific content production.
12. P12 Students have the ability to consider, analyze and evaluate the social, economic, political, cultural, etc. effects of media content in written, audio and visual environments from a critical point of view.
13. P13 Students have the competence to design and produce programs and/or make films in the field of radio, television and cinema.
14. P14 Students are proficient in the basic principles of Image aesthetics, visual design, cinematographic language/expression and composition.
15. P15 Students have knowledge about Radio and Television management.
16. P16 Students know the standards in field-specific products.
17. P17 Students are proficient in collaborating for joint work and production in the field of radio, television and cinema.

Po-Lo Matrix