Research Methods for Communication

Course Description

An investigation of fundamentals of applied social science research techniques focusing on communication studies. In the concept of the course, research processes, theory construction and hypothesis development, basic choices in research design including focus group interviews, case studies, survey research and experimentation; sampling design; measurement and instrument design; reliability and validity in measurement, and exploratory and confirmatory factor analysis are examined.

Research Methods for Communication

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Berger, A. A. (2017). Media analysis techniques. Sage Publications.
2. 02 Abu-Bader, S. H. (2021). Using statistical methods in social science research: With a complete SPSS guide. Oxford University Press, USA.
3. 03 Kraiwanit, T., Limna, P., & Siripipatthanakul, S. (2023). NVivo for social sciences and management studies: A systematic review. Advance Knowledge for Executives, 2(3), 1-11.
4. 04 Brennen, B. S. (2021). Qualitative research methods for media studies. routledge.

Learning Outcomes

1. L01 Students will be able to identify, compare, and evaluate different research methodologies. SOLO 2
2. L02 Students will design and execute basic communication research projects, applying appropriate data collection methods, sampling techniques, and ethical considerations. SOLO 4
3. L03 Students will be able to analyze qualitative and quantitative data using relevant tools and methods, and interpret research findings in the context of communication theory and practice. SOLO 4
4. L04 Students will critically assess published communication research, identifying strengths, weaknesses, and the implications of the research findings for theory, practice, and policy. SOLO 5

Program Outcomes

1. P01 Students know the stages of production of radio, television and cinema productions, have the ability and competence to plan and implement work in the stages of production.
2. P02 Students know the basic working principles and operations of audiovisual production tools, have the ability to effectively use these tools in the production process of radio, television and cinema productions.
3. P03 Students have knowledge about theories in the field of radio, television and cinema.
4. P04 Students know the historical development process of radio, television and cinema in the world and in Turkey.
5. P05 Students know the legislation governing the field of radio, television and cinema, national and international professional organizations and ethical principles.
6. P06 Students know the types of programs in radio and television broadcasting.
7. P07 Students know the genres and trends of Cinema.
8. P08 Students know the methods of analyzing and evaluating messages in audio and visual environments.
9. P09 Students prepare, design and implement project proposals for radio, television and cinema projects suitable for different broadcasting environments.
10. P10 Students know the techniques of writing scripts, have the ability to write scripts and prepare a shooting script.
11. P11 Students have the ability to make sound and image editing, apply it in the fields of digital sound design, image design and visual effects use in field-specific content production.
12. P12 Students have the ability to consider, analyze and evaluate the social, economic, political, cultural, etc. effects of media content in written, audio and visual environments from a critical point of view.
13. P13 Students have the competence to design and produce programs and/or make films in the field of radio, television and cinema.
14. P14 Students are proficient in the basic principles of Image aesthetics, visual design, cinematographic language/expression and composition.
15. P15 Students have knowledge about Radio and Television management.
16. P16 Students know the standards in field-specific products.
17. P17 Students are proficient in collaborating for joint work and production in the field of radio, television and cinema.

Po-Lo Matrix