PUBLIC ADDRESS
- Course
- COMM322 - PUBLIC ADDRESS
- Department
- Advertising and Public Relations - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 5
- T+P+L
- 3 + 3 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.
PUBLIC ADDRESS
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Students will summarize how to organize a presentation
- 02 Students will express how to deliver a speech
- 03 Students will describe ethical rules in public speech
- 04 Students will analyze the audience
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the Course |
| Week 2 | Speaking in Public |
| Week 3 | History of Public Speaking |
| Week 4 | Public Speaking and Critical Thinking |
| Week 5 | Ethics and Public Speaking |
| Week 6 | Listening and Critical Thinking |
| Week 7 | Organizing the Speech |
| Week 8 | Midterm exams |
| Week 9 | Selecting a Topic and a Purpose |
| Week 10 | Analyzing the Audience |
| Week 11 | Demographic Audience Analysis & Situational Audience Analysis |
| Week 12 | Speech Delivery |
| Week 13 | The Speaker's Body - Voice |
| Week 14 | The Speaker's Body - Body Language |
| Week 15 | Final Exams |
Reference Books & Course Materials
- 01 Stephan Lucas, The Art of Public Speaking, (11th Ed), 2011
Learning Outcomes
- L01 Explains (4) how a presentation should be organized. SOLO 4
- L02 Explains (4) the important points in delivering an effective speech. SOLO 4
- L03 Describes (3) the ethical rules in public speech. SOLO 3
- L04 Assesses (4) the role of listeners in public speaking and analyzes (4) the audience. SOLO 4
Program Outcomes
- P01 Students know the stages of production of radio, television and cinema productions, have the ability and competence to plan and implement work in the stages of production.
- P02 Students know the basic working principles and operations of audiovisual production tools, have the ability to effectively use these tools in the production process of radio, television and cinema productions.
- P03 Students have knowledge about theories in the field of radio, television and cinema.
- P04 Students know the historical development process of radio, television and cinema in the world and in Turkey.
- P05 Students know the legislation governing the field of radio, television and cinema, national and international professional organizations and ethical principles.
- P06 Students know the types of programs in radio and television broadcasting.
- P07 Students know the genres and trends of Cinema.
- P08 Students know the methods of analyzing and evaluating messages in audio and visual environments.
- P09 Students prepare, design and implement project proposals for radio, television and cinema projects suitable for different broadcasting environments.
- P10 Students know the techniques of writing scripts, have the ability to write scripts and prepare a shooting script.
- P11 Students have the ability to make sound and image editing, apply it in the fields of digital sound design, image design and visual effects use in field-specific content production.
- P12 Students have the ability to consider, analyze and evaluate the social, economic, political, cultural, etc. effects of media content in written, audio and visual environments from a critical point of view.
- P13 Students have the competence to design and produce programs and/or make films in the field of radio, television and cinema.
- P14 Students are proficient in the basic principles of Image aesthetics, visual design, cinematographic language/expression and composition.
- P15 Students have knowledge about Radio and Television management.
- P16 Students know the standards in field-specific products.
- P17 Students are proficient in collaborating for joint work and production in the field of radio, television and cinema.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | P17 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |