SOCIAL MEDIA IN COMMUNICATION

Course Description

This course explores the history, rise and growth of computer-mediated communication technologies known as “social media,” – including Facebook, Twitter and YouTube – as a 21st century communication practice. Throughout the course, various social media tools and their application in current media will be addressed and current habits in social media will be discussed. This course also examines relevant social theory, including technology studies, communication theory and cultural studies to critically evaluate the effect of social media on relationships, activism, branding, politics and news media. This course also focuses on content creation and how to build content that performs well in social media.

SOCIAL MEDIA IN COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Explain the historical and technological development process of new ICT's and its effects on mass communication.
2. 02 Define the basic concepts of new ICTs and social media and relate them with communication works.
3. 03 Explain the basic characteristics of social media platforms.
4. 04 Evaluate the social, cultural and political functions and effects of social media with a critical perspective.
5. 05 Analyse the effects social media has on traditional media.
6. 06 Explain the process of creating content that will cause the targeted effect in communication activities carried out through social media.
7. 07 Define and follow ethical rules that must be followed in the social media.

Course Syllabus

Reference Books & Course Materials

1. 01 1. Fuchs, C. (2024) Social Media: A Critical Introduction. 4th Edition, SAGE Publications.
2. 02 2. Jeremy H., L. (2020). Social Media Communication: Concepts, Practices, Data, Law and Ethics. 3 Edition, Routledge.
3. 03 3. Trepte, S., Masur, P. (2023). The Routledge Handbook of Privacy and Social Media. 1st Edition, Routledge.
4. 04 4. Castells, M. (2005). The Network Society: from Knowledge to Policy. Castells, M., Cardoso, G. (Ed.), The Network Society: from Knowledge to Policy. Washington, DC: Johns Hopkins Center for Transatlantic Relations

Learning Outcomes

1. L02 Define the basic concepts relating to various social media applications. SOLO 3
2. L03 Explain the basic characteristics of social media platforms. SOLO 4
3. L04 Evaluate the social, cultural and political functions and effects of social media with a critical perspective. SOLO 5

Program Outcomes

1. P01 Students know the stages of production of radio, television and cinema productions, have the ability and competence to plan and implement work in the stages of production.
2. P02 Students know the basic working principles and operations of audiovisual production tools, have the ability to effectively use these tools in the production process of radio, television and cinema productions.
3. P03 Students have knowledge about theories in the field of radio, television and cinema.
4. P04 Students know the historical development process of radio, television and cinema in the world and in Turkey.
5. P05 Students know the legislation governing the field of radio, television and cinema, national and international professional organizations and ethical principles.
6. P06 Students know the types of programs in radio and television broadcasting.
7. P07 Students know the genres and trends of Cinema.
8. P08 Students know the methods of analyzing and evaluating messages in audio and visual environments.
9. P09 Students prepare, design and implement project proposals for radio, television and cinema projects suitable for different broadcasting environments.
10. P10 Students know the techniques of writing scripts, have the ability to write scripts and prepare a shooting script.
11. P11 Students have the ability to make sound and image editing, apply it in the fields of digital sound design, image design and visual effects use in field-specific content production.
12. P12 Students have the ability to consider, analyze and evaluate the social, economic, political, cultural, etc. effects of media content in written, audio and visual environments from a critical point of view.
13. P13 Students have the competence to design and produce programs and/or make films in the field of radio, television and cinema.
14. P14 Students are proficient in the basic principles of Image aesthetics, visual design, cinematographic language/expression and composition.
15. P15 Students have knowledge about Radio and Television management.
16. P16 Students know the standards in field-specific products.
17. P17 Students are proficient in collaborating for joint work and production in the field of radio, television and cinema.

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