CONCEPT DEVELOPMENT

Course Description

Concept development renders student's own vision and aims to stimulate her generating an idea, a concept in her work. The course is coaching that extends from a personal to practical and occupational levels following from the project student would like to realise. Course runs through the coaching direction the student necessitates and focuses on it. Developing concept is examined within the relationship between the suggested, apparent idea and its practicability, the medium student works with. In the end of the course it is aimed that the students have a solid idea why creativity is so important in visual communication design.

CONCEPT DEVELOPMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

No reference books have been listed.

Learning Outcomes

1. L01 Design original visual concepts using creative thinking methods and structured concept development workflows. SOLO 5
2. L02 Analyze design principles, references, and visual structures to build balanced and effective compositions. SOLO 4
3. L03 Design characters and visual concepts by integrating form, color, harmony, and multiple design elements. SOLO 4
4. L04 Demonstrate concept projects professionally through structured layouts, polished visuals, and clear presentation setup. SOLO 4

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix