INTERACTIVE ART AND DESIGN

Course Description

Building upon the concepts learned in Visual perception and Design, this course presents a new challenge to the student: to use art and design methodologies for the creation of virtual worlds, interactivities and environments. Within this scope this course introduces and expands the concepts, aesthetics, and techniques and the impact of technology and new media critical to the exploration and authoring of interactive art and design works. The conceptual framework of the course includes an understanding of the psychological and cultural/social contexts of interactive media access, media ecologies, content composition, sensing of physical environments, spatial narrativity and venue development.

INTERACTIVE ART AND DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 To interpret basic concepts related to interactive design
2. 02 To analyze the psychology and cultural/social contexts of interactive media access
3. 03 To be able to describe the concept behind sensing of physical environments
4. 04 To be able to explain and describe spatial narrativity and venue development
5. 05 The students be able to explain and demonstrate authoring of interactive art and design worksltimedia tools rather than a hands--on practice

Course Syllabus

Reference Books & Course Materials

1. 01 Lin, R., Lin, P. H., Shiao, W. S., & Lin, S. H. (2009, July). Cultural aspect of interaction design beyond human-computer interaction. In International Conference on Internationalization, Design and Global Development (pp. 49-58). Springer, Berlin, Heidelberg.

Learning Outcomes

1. L01 Apply principles of interactive design, including usability, accessibility, consistency, feedback, and intuitive user experiences, to create visually appealing and engaging digital interfaces. SOLO 4
2. L02 Design responsive interfaces that seamlessly adapt to different screen sizes and devices, ensuring an optimal user experience across platforms. SOLO 5
3. L03 Combine various interaction design patterns and apply them effectively to their projects, enhancing the usability and familiarity of their interactive designs SOLO 3
4. L04 Imitate a comprehensive interactive art and design project from concept to execution using Adobe XD, demonstrating their ability to incorporate all the learned principles and skills into a different concept design. SOLO 2

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix