CYBER CULTURE

Course Description

This course examines the development of a culture of machines, from the industrial revolution forward, by analyzing a selection from the cannon of non-fiction and fictional texts, and exploring the ways that these visions converge with and diverge from present reality. The objective of the course is to introduce the students the cyber culture surrounding them and give them awareness in their approach to their designs. In this course, by means of cinema, literature and architecture, the formation of cyber culture in time and its futuristic projections will be analyzed. Topics include various films, images and readings based on cyber themes such as cyber space, cyber punk and cyber art.

CYBER CULTURE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 To construct a clear understanding about the interrelations among cyberculture and cyber communities
2. 02 To evaluate and use online information resources
3. 03 To assess what types of cyber-culture exist
4. 04 To identify multiple viewpoints of the cyberculture

Course Syllabus

Reference Books & Course Materials

1. 01 Cyberbook: An Introduction to Topics in Cyberculture, Western Kentucky University, Department of Communication, 2014
2. 02 CYBERCULTURE, David Bell , Brian D.Loader ,Nicholas Pleace and Douglas Schuler, 2004
3. 03 Confronting the Challenges of Participatory Culture, Henry Jenkins, Massachusetts Institute of Technology, 2009
4. 04 Cyberculture Theorists: Manuel Castells and Donna Haraway (Routledge Critical Thinkers), David Bell, 2006

Learning Outcomes

1. L01 To construct a clear understanding about the interrelations among cyberculture and cyber communities SOLO 4
2. L02 To evaluate and use online information resources SOLO 4
3. L03 To assess what types of cyberculture exist SOLO 4
4. L04 To identify multiple viewpoints of the cyberculture SOLO 4

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix