PORTFOLIO DESIGN

Course Description

A strong professional portfolio can also provide an important foundation for the development of a successful future design career. With this in mind this course is designed for the students to develop and refine a body of design work that constitutes a professional visual communication design portfolio. The concept of what a portfolio and CV are and how they should be in order to fulfill their definitions. Organization of the order of works to be presented. Within the scope of the course professional issues related to the business of visual communication design are will also be discussed. Students are expected to used their knowledge that they learn in the precious courses.

PORTFOLIO DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Preparation of a portfolio comprised of completed graphic design projects
2. 02 Create an effective professional portfolio book & web page
3. 03 Design a self-identity packet that includes: business card, stationery, and resume
4. 04 Process of job seeking, self-promotion and interviewing skills
5. 05 Planning and scheduling your own work flow and time
6. 06 Define critiquing skills for yourself and your colleagues

Course Syllabus

Reference Books & Course Materials

1. 01 Building Design Portfolios, by Sara Eisenman, Rockport Publishers
2. 02 Flaunt, by Bryony Gomez-Palacio and Armin VIt, UnderConsideration
3. 03 Masters of Design-Logo & Identity, Sean Adams, Rockport, 2008
4. 04 Lecturer's own notes

Learning Outcomes

1. L01 Preparation of a portfolio comprised of completed graphic design projects
2. L02 Create an effective professional portfolio book & web page
3. L03 Design a self-identity packet that includes: business card, stationery, and resume
4. L04 Process of job seeking, self-promotion and interviewing skills
5. L05 Planning and scheduling your own work flow and time
6. L06 Define critiquing skills for yourself and your colleagues

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix