PACKAGE DESIGN

Course Description

This is an introduction to package design. It consists of two aspects, theoretical and practical. While theoretical aspect starts with packaging design history and goes to the implementation of commercial and governmental regulations, its practical aspect includes aesthetics, marketing, package manufacturing requirements, and works for constructing brand identity, cost considerations, permeability and shelf life, environmental impact, prototyping, field testing and evaluation. Examples of packaging design as a marketing tool is explored focusing on the food and cosmetics industry. Interesting design solutions are exemplified emphasizing on graphic design and layout including a variety of package needs. Students are expected to develop a strong creative and as well as practical skills in this course.

PACKAGE DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Students will assess the principles of advanced image processing.
2. 02 Students will Demonstrate advance uses Photoshop program
3. 03 Students will be able to create their own projects using Photoshop .
4. 04 Students will be able to execute projects using various advance tools and methods
5. 05 To implement advance the Principles of Digital Image Processing skills

Course Syllabus

Reference Books & Course Materials

1. 01 Packaging Design: Successful Product Branding from Concept to Shelf American First Edition by Marianne R. Klimchuk (Author), Sandra A. Krasovec (Author)
2. 02 Designing Sustainable Packaging Paperback – April 29, 2009 by Scott Boylston (Author)
3. 03 The Big Book of Packaging Hardcover – April 5, 2011 by Will Burke (Author), Lisa Baer (Author), James Pietruszynski (Author)
4. 04 The Packaging Designer's Book of Patterns 4th Edition by Lászlo Roth (Author), George L. Wybenga (Author)

Learning Outcomes

1. L01 Identify the key elements of a packaging composition including placement, product, and audience. SOLO 3
2. L03 Integrate branding, regulatory information, and sustainability into packaging solutions SOLO 4
3. L04 Criticize packaging designs professionally SOLO 5
4. L05 Develop dielines and prototypes using handcraft and digital tools SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix