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Cyprus International University
TR

AESTHETICS

Course
VICD302 - AESTHETICS
Department
Visual Communication Design - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
4
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

Aesthetics as a science and a theory. Reaching the level of ‘aesthetic’ perception. Aesthetics is a philosophical science that privileges sensual perception as suggested by Baumgarten and the consciousness of the aesthetic approach is an essential quality for a designer. It is also understood as the philosophy of art concerning the fundamental question ‘What is art?’ In this scope philosophers have written works basically related to this question since the ancient Greek civilisation. This course aims to build consciousness and create an awareness of aesthetic theories and contemporary issues in aesthetics which is necessary for developing unique projects in visual communication design.

AESTHETICS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 Students will be able to Explain basic principles in aesthetics.
  2. 02 Students will be able classify aesthetic categories.
  3. 03 Students will be able analyse different aesthetic approaches in arts.
  4. 04 Students will be able to compare aesthetics of different fields of arts.
  5. 05 Students will be able to evaluate aesthetics of visual arts.

Course Syllabus

Week Topic
Week 1 Introduction to Aesthetics
Week 2 Philosophical Approaches in Aesthetics
Week 3 Relationship between Beauty and Art
Week 4 Perception of Beauty
Week 5 Beauty in Architecture and Spatial Design
Week 6 Aesthetic Principles in Painting and Sculpture
Week 7 Aesthetic Principles in Musical Structure
Week 8 Beauty in Literature
Week 9 Aesthetic Principles in Film Structure
Week 10 Aesthetic Principles in Visual Communication
Week 11 Influence of Culture on Beauty
Week 12 Aesthetic and Technology
Week 13 Aesthetic and Social Transformations
Week 14 Influence of Beauty on Human Psyche
Week 15 Integration and Application of Aesthetic Elements

Reference Books & Course Materials

  1. 01 "Aesthetics", Dietrich von Hildebrand (Author), Hildebrand Project (November 7, 2016)
  2. 02 "Philosophies of Art and Beauty: Selected Readings in Aesthetics from Plato to Heidegger", Albert Hofstadter & Richard Kuhns, University of Chicago Press (August 15, 1976)
  3. 03 "Aesthetics", Theodor W. Adorno, Polity; 1st edition (December 11, 2017)
  4. 04 "Introducing Aesthetics and the Philosophy of Art", Darren Hudson Hick, Bloomsbury Academic; 2nd edition (August 24, 2017)

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

  1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
  2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
  3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
  4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
  5. P05 Knows organisational crisis management processes.
  6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
  7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
  8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
  9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
  10. P10 Is able to conduct public relations and advertising campaigns.
  11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
  12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
  13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
  14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
  15. P15 Is able to create and implement brand and communication strategies.
  16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
  17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
  18. P18 Can communicate effectively within an international study and work environments.
  19. P19 Can apply their learning into practice in real work contexts,

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