DIGITAL MEDIA INTERFACE DESIGN

Course Description

This course teaches how information obtained from the clients, sales, and marketing is used to design and develop compelling visual experience Web sites for multiple platforms, including mobile devices, tablets, and desktops. The students will learn more about wireframes, color schemes, tones, design templates, formatting, and typography. This course builds upon the students’ abilities to implement user analysis techniques, usability concepts, usability testing procedures and the vital role of testing to publish and maintain a Web site. The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone.

DIGITAL MEDIA INTERFACE DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Sanchez, A. E. (2024) 2024-2025 Newbies Guide to UI/UX Design Using Figma, Self-Published.
2. 02 Designity. (2025) The Top UI/UX Books to Elevate Your Design Skills in 2025, Designity Publications.
3. 03 Whitmer, B. (2025) My Favorite UX Books + Why (2025 Edition), Self-Published.

Learning Outcomes

1. L01 Identify fundamental principles of user-centered design and interface design elements. SOLO 2
2. L02 Describe key concepts of usability, accessibility, and information architecture in digital interfaces. SOLO 3
3. L03 Apply basic wireframing and prototyping techniques to develop simple interface layouts. SOLO 3
4. L04 Analyze interface designs in terms of visual hierarchy, interaction design, and user experience. SOLO 4
5. L05 Design a functional and visually coherent user interface based on the given user needs and project requirements. SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix