INTRODUCTION TO DESIGN STUDIES

Course Description

By examining more general problems about production, consumption, and usage and how these issues fit into a larger conversation about design and culture, this class explores several facets of design. By critically analyzing and visualizing the interactions of gender, power, ethics, status, and racism within design practices and objects, students will evaluate the relationship between design and culture. Students will read theoretical, historical, social, and political works of literature, allowing them to thoroughly examine these complex subjects. In the end, students will be able to understand and express how design studies give us a "critical" perspective on how to investigate and assess how design functions as a cultural, economic, and social form.

INTRODUCTION TO DESIGN STUDIES

Evaluation Tools (Active Term)

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Course outcomes

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Course Syllabus

Reference Books & Course Materials

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Learning Outcomes

1. L01 Defines basic information about the history of visual communication design SOLO 3
2. L02 Aims drawing a framework for the history of design with practical examples SOLO 2
3. L03 students will be able to recognize important events and influential figures in the history of visual communication SOLO 2

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

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