BASIC DESIGN-I

Course Description

The course focuses on the basics of design through design elements and principles such as harmony, contrast, balance, unity, dilemma, dominance, repetition, rhythm, analogy, metaphor. The course introduces colour theory and its application to design. The course examines Euclidean geometry, composition of shapes, forms and spaces with the emphasis on their visual expression such as light, colour, texture, shade, gestalt principles of perception, figure-ground relations, orientation, formal transformations, interdependence and relationships; studies on ordering systems; introduction of abstract/real concepts in a design process, as well as the principles of two and three-dimensional design, emphasizing function as a determinant. Theories of design will also be introduced.

BASIC DESIGN-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 1. Express an object visually by observation
2. 02 2. Classify design elements such as line, tone, texture, dimension
3. 03 3. Implement effective composition features
4. 04 4. Identify basic design principles
5. 05 5. Define utilisation of different mediums
6. 06 6. Describe main fields of graphic design
7. 07 7. Process design to abstract

Course Syllabus

Reference Books & Course Materials

1. 01 Lupton, Ellen Phillips & Cole, Jennifer (2015) Graphic Design: The New Basics. Princeton Architectural Press.
2. 02 Amy E. Arntson (2006) Graphic Design Basics (5rd Edition). Wadsworth Publishing
3. 03 Pentak, Stephen & Roth, Richard (2003) Color Basics. Cengage Learning.
4. 04 Kuehni, Rolf G. (2012) Color: An Introduction to Practice and Principles (3rd Edition). Wiley.

Learning Outcomes

1. L01 Recognize (2) the basic design elements and design principles. SOLO 2
2. L02 Select (2) the design principles and match (2) the application. SOLO 2
3. L03 Describe the elements of design such as points, lines and shapes SOLO 2
4. L04 Arrange (2) the time correctly to complete the application. SOLO 2

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix