TURKISH

Course Description

This course provides an orientation to modern Turkish language for foreign students who wish to communicate in this language for their needs. It mainly focuses on the differences between Turkish and English Alphabets, especially the sounds and the letters which are not included in the English alphabet (i.e. Turkish letters ç-ğ-i-ö-ş-ü). In addition, basic grammar and sentence structure forms in Turkish are practised. The required grammar and vocabulary will also be developed through their adaptation to daily situations in contexts such as introducing yourselves, greeting, talking about the things they possess by using possessive adjectives, forming positive, negative and question sentences by using present simple, telling the time, talking about their own timetables, using demonstrative pronouns when describing the place of objects and becoming familiar with vocabulary related to family members.

TURKISH

Evaluation Tools (Active Term)

Course outcomes

1. 01 Students will be able to process necessary vocabulary for daily use and explain their daily routines
2. 02 recognize the main point in short clear messages and transmit the messages in their own words.
3. 03 construct sentences about their families and friends based on eveyday materials.
4. 04 describe themselves and express their ideas
5. 05 write a paragraph about themselves and family members.

Course Syllabus

Reference Books & Course Materials

1. 01 Öztürk, T. (ark), Ebru Turkçe Ders Kitabı 1, Dilset Yayinları, İstanbul 2009.
2. 02 Bayramoğlu, A. Let's Learn Turkish, Keskin Color Matbaası, İstanbul 2004.
3. 03 Supplementary materials

Learning Outcomes

1. L01 Students will be able to process necessary vocabulary for daily use and explain their daily routines
2. L02 recognize the main point in short clear messages and transmit the messages in their own words.
3. L03 construct sentences about their families and friends based on everyday materials.
4. L04 write a paragraph about themselves and family members.

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix