SOCIOLOGY

Course Description

This introductory course in Sociology begins with an overview of the nature of the discipline, followed by a survey of various aspects of the structures and dynamics of social life. The history of sociology, the views of its founders and the major modern sociological perspectives are examined afterwards. Research methods and theories in sociology are explored to illustrate how thinking sociologically adds to our knowledge of the world around us. In this course, basic topics of sociology such as culture, socialization, media, family, education, social stratification, urbanization, social change are analyzed through different sociological perspectives. The course is accommodated to groups of students with different backgrounds and professional education. Class discussions on covered topics are encouraged and are valuable parts of this course.

SOCIOLOGY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Learn the meaning of "sociology"
2. 02 Be able to analyse a culture
3. 03 Understand the problem of ethnocentrism
4. 04 Be able to make the difference between crime and deviance
5. 05 Be able to define a "family" in a sociological perspective
6. 06 Learning the importance of objectivity in research
7. 07 Gain an overview of major sociological perspective
8. 08 Be able to understand the difference between common sense and scientific data
9. 09 Be able to think about the importance of socialization
10. 10 be able to connect various social sciences between them

Course Syllabus

Reference Books & Course Materials

1. 01 Sociology; Richard Shaefer; 2014
2. 02 https://courses.lumenlearning.com/wm-introductiontosociology/

Learning Outcomes

1. L01 Learn the meaning of "sociology"
2. L02 Be able to analyse a culture
3. L03 Understand the problem of ethnocentrism
4. L04 Be able to make the difference between crime and deviance
5. L05 Be able to define a "family" in a sociological perspective
6. L06 Learning the importance of objectivity in research
7. L07 Gain an overview of major sociological perspective
8. L08 Be able to understand the difference between common sense and scientific data
9. L09 Be able to think about the importance of socialization
10. L10 be able to connect various social sciences between them
11. L11 Can explain fundamental social institutions and their basic properties. SOLO 3
12. L12 Explain the three paradigms (perspectives) in sociology. SOLO 3
13. L13 Can employ sociological imagination in analyzing imaginary or real world cases. SOLO 4
14. L14 Can define how mass media, urbanization, education etc. are approached by the 3 paradigms. SOLO 3
15. L15 Can define the basic concepts of sociology. SOLO 3

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix