RADIO AND TV MANAGEMENT

Course Description

This course is designed to introduce students to the basic principles of management, in particular as they relate to contemporary radio and television organizations and to media production. This course focus on general management theories and techniques, including organizational structures, leadership, decision making, budget planning and the management of groups and teams. The course concentrates more specifically on the practical media environment by examining the role of the production manager. The main responsibilities and skills required for this position and its importance for television production will be covered. Through various theoretical and practical projects students will experience management strategies and techniques vital in the collaboration and production of radio and television.

RADIO AND TV MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Explain the basic principles of management.
2. 02 Discuss general management theories and techniques.
3. 03 define and analyze the legal, regulatory and commercial factors which affect the production of television and radio and develop personal and professional ethical responsibility in all managerial and organizational decision making.
4. 04 conduct independent research based on appropriate conduct independent research based on appropriate research questions, using and evaluating a range of material in order to arrive at conclusions research questions, using and evaluating a range of material in order to arrive at conclusions
5. 05 Assess the organisational structures of modern media companies.
6. 06 Integrate appropriate technology into the leadership and management and decision making process.

Course Syllabus

Reference Books & Course Materials

1. 01 Herrick, D. (2015). Media Managemenet. New Mexico: Albuquerque
2. 02 Hollifield, A., Wicks, J., L., Sylvie, G., Lowrey, W. (2021) Media Management A Casebook Approach. Routledge
3. 03 Thomas, J.P (2010) Media management manual: A handbook for television and radio practitioners in countries – in – transition. USA: UNESCO
4. 04 Cootle, S. (2020) Media organization and Production. London:Sage

Learning Outcomes

1. L01 Explain the basic principles of management. SOLO 4
2. L02 Discuss general management theories and techniques. SOLO 5
3. L03 Explain and analyze the legal, regulatory and commercial factors which affect the production of television and radio and develop personal and professional ethical responsibility in all managerial and organizational decision making. SOLO 4
4. L04 Conduct independent research based on appropriate research questions, evaluate a range of material in order to arrive at conclusions. SOLO 4
5. L05 Assess the organisational structures of modern media companies. SOLO 5
6. L06 Integrate appropriate technology into the leadership and management and decision making process. SOLO 4

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix