EDITING

Course Description

This course is designed to introduce basic theories and applications of cinema and television films post-production processes and editing for different film genres. It also aims to promote aesthetic creativity and awareness, as well as the basic knowledge and skills required for using and arranging visual language effectively. Course content includes the history and theories of editing; editing terminology; motion and dialogue editing; the synchronization of video, music and sound; and special effects. This course also teaches students how to select video footage considering a basic visual vocabulary, select correct audio clips that support video, utilize graphic elements, colour and positioning, and to assemble and trim elements to create certain moods and emotions for audiences.

EDITING

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Define concepts and functions of editing
2. 02 Explain and apply theoretical and practical fundamentals of the digital video editing process
3. 03 Combine basic design principles in video editing
4. 04 Demonstrate a working knowledge of digital video editing software
5. 05 Plan, design, and create digital video projects
6. 06 Critically evaluate video images and audio information, digital video projects, identify items for improvement and implement changes

Course Syllabus

Reference Books & Course Materials

1. 01 Ken Dancyger, Technique of Film and Video Editing: History, Theory, and Practice, Focal Press
2. 02 Walter Murch, the Blink of an Eye: A Perspective on Film Editing, Silman-James Press

Learning Outcomes

1. L01 Define concepts and functions of editing SOLO 2
2. L02 Explain and apply theoretical and practical fundamentals of the digital video editing process SOLO 4
3. L03 Combine basic design principles in video editing SOLO 3
4. L04 Demonstrate a working knowledge of digital video editing software SOLO 4
5. L05 Plan, design, and create digital video projects SOLO 4
6. L06 Critically evaluate video images and audio information, digital video projects, identify items for improvement and implement changes SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix