HISTORY OF CINEMA

Course Description

This course is designed to equip students with a foundational knowledge of film history which they will be able to develop either through further academic study or though their own initiative. The course provides an overview of the history of cinema, focusing on major cultural and creative traditions that have influenced the global development of the medium from the late nineteenth century to the present. The course topics will include Soviet cinema in the 1920s, Italian Neorealism in the 1940s, the French New Wave in the 1950s and 1960s, and the emergence of the digital technologies in the present era.

HISTORY OF CINEMA

Evaluation Tools (Active Term)

Course outcomes

1. 01 The students will be able to recite the historical development of cinema in a variety of national contexts.
2. 02 The students will be able to identify major developments in the cinema and relate them to a broader context.

Course Syllabus

Reference Books & Course Materials

1. 01 Thompson, K. and Bordwell, D. (2009). Film History: An Introduction. New York: McGraw Hill.

Learning Outcomes

1. L01 Recites the historical development of cinema in a variety of national contexts. SOLO 3
2. L02 Recognize and differentiate films of different genres and movements based on their formal characteristics. SOLO 3
3. L03 Develop a sense of how art, history, society, technological developments and economy are interrelated. SOLO 5
4. L04 Identifies major developments in the cinema and relate them to a broader context. SOLO 3
5. L05 Reflect their acquired sense of artistic development on their own creative projects. SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix