FILM ANALYSIS

Course Description

This course is designed to provide students with an introduction to film analysis. Students will examine the ways in which meaning is constructed in cinema by looking at the various techniques employed by filmmakers and the manner in which these elements operate as a formal system. The course will stress the importance of close textual analysis of individual scenes, while also emphasizing the need to look at films as a whole. A range of films will be viewed in class, although for the sake of coherence the majority will be Hollywood productions from the 1940s and 1950s, in particular the cinema of Alfred Hitchcock.

FILM ANALYSIS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Apply critical skills in the analysis of films
2. 02 Evaluate the techniques used by filmmakers to create meaning in cinema.
3. 03 Critically reflect on the relationship between films and a variety of aesthetic contexts
4. 04 Implement independent research based on appropriate research questions, using and evaluating a range of material in order to arrive at conclusions
5. 05 Express this knowledge in a scholarly manner using academic and non-academic sources

Course Syllabus

Reference Books & Course Materials

1. 01 David Bordwell and Kirstin Thompson, Film Art: An Introduction (New York: McGraw Hill, 8th Edition, 2008)

Learning Outcomes

1. L01 Apply critical skills in the analysis of films. SOLO 4
2. L02 Evaluate the techniques used by filmmakers to create meaning in cinema. SOLO 5
3. L03 Implement independent research based on appropriate research questions, using and evaluating a range of material in order to arrive at conclusions. SOLO 4
4. L04 Express this knowledge in a scholarly manner using academic and non-academic sources SOLO 3

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix